Black Friday and Cyber Monday 2024 recorded a significant increase of 10% in sales compared to the previous year, totaling R$ 6 billion, according to data from FCamara, technology and innovation ecosystem that operates in physical and online retail. In 2023, the sales volume was R$ 5,4 billion, showing significant growth this year, despite the economic uncertainties
According to Orlando Ovigli, vice president of Digital Commerce at FCamara, the positive performance is due to, largely, to the diversity of payment options offered. "The retailers", especially those of electronics and appliances, they saw an increase of up to 15% in sales. "The payment facilities were essential to ensure consumer convenience", explained
The survey reveals that the credit card was the most used payment method, accounting for two-thirds of the transactions, with a large part of the purchases being paid in installments. The PIX also stood out, representing 25% of the payments, while other payment methods completed the remainder
Among the news this year, unprecedented partnerships between retailers and financial institutions stand out, that offered consumers the possibility to pay in full with a discount and, subsequently, negotiate the installment plan directly with the bank. This strategy was well received, providing greater flexibility to the consumer in a time of economic instability and high dollar
Even with challenges such as the recent rise of the American currency, that impacted prices, the 2024 edition was considered positive. Many consumers took advantage of the promotions to get their Christmas shopping done early, what helps to maintain retail optimism regarding the next year
In general, FCamara evaluates that this edition of Black Friday, followed by Cyber Monday, it was positive for merchants and consumers. "Even in a year marked by uncertainties and the recent rise of the dollar", that directly affects the rates and prices of products, the Brazilian was able to take advantage of the date, in many cases, already anticipating Christmas shopping. With this scenario, retail can maintain optimism regarding plans for the next year, concludes Orlando.
