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Is there still time for your business to have a sales strategy for Christmas?

E-Commerce Update
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Is there still time for your business to have a sales strategy for Christmas?

The Christmas season is one of the most anticipated by both consumers and entrepreneurs, representing a unique opportunity to increase sales and strengthen the brand. However, with a tight schedule and the pressure to stand out among the competition, many entrepreneurs ask themselves:Is there still time to create an effective sales strategy for Christmas?

With that in mind, Thiago Concer, co-founder and partner of Sales Clube, the largest ecosystem specialized in sales solutions for companies, explains that team training and capacity building for your business is the first thing to do. Christmas is a time when people are willing to spend, so it is necessary for salespeople to focus more on building connections than on convincing. Customer service approach training is essential for the success of sales in any business.

Furthermore, boosting e-commerce has become one of the main platforms for sales, especially during the Christmas season. With the increase in digitalization and the change in consumer purchasing behavior, the importance of e-commerce for Christmas becomes very evident.

Concer emphasizes that it is important to have some marketing strategies to achieve positive results during Christmas sales, such as a solid customer base. "Customers who are already familiar with your brand and products are more likely to make purchases during Christmas. They trust the quality of the products and services, which facilitates conversion into sales, especially during a highly competitive period. Maintaining a positive relationship with these consumers throughout the year, through emails, newsletters, and loyalty programs, creates an emotional bond, making them more inclined to return during the holiday season," explains the specialist.  

Creating a memorable shopping experience, both online and in-store, is also a strategy that entrepreneurs should follow. In the online environment, it is essential to offer intuitive navigation, personalized recommendations, and quick support, whether through chatbots or customer service, as well as diversified payment options and fast delivery. At the physical store, service should be welcoming with a well-trained team. Offering discounts, promotions, and exclusive packages can attract customers significantly, both online and in physical stores.

Although the time to implement a Christmas sales strategy is short, it is still possible to create effective actions that boost results. This is what Thiago Concer from Sales Clube says. "The secret is to act quickly, focusing on the needs of the target audience, offering convenience, and creating an attractive environment both online and in the physical store. Therefore, yes, there is still time to take advantage of the Christmas potential and ensure that your company stands out among the competitors," he concludes.

KaBuM! reveals the year's best-selling products and celebrates with a live retrospective

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KaBuM! reveals the year's best-selling products and celebrates with a live retrospective

The year is coming to an end, and to celebrate, theKaBuM!prepared a special celebration to reveal the ninjas' favorite products in 2024. And for Latin America's largest technology and gaming e-commerce, the result could only be one: the PS5 was the best-selling this year.

The console appears twice among the top 10 best-selling products in 2024, with the winning position held by the digital version of the console. And it's no wonder: during Black Friday, the e-commerce sold six times more units of the product than the previous year – enough to reach the height of 59 Eiffel Towers. In addition to the PS5, gaming notebooks and PC components dominate the ranking, sharing space with the KaBuM! robot vacuum cleaner. Smart 700.

Check out the complete ranking of the 10 best-selling products on KaBuM! in 2024:

Sony PlayStation 5 Slim Console, 1TB SSD, Digital Edition, With DualSense Wireless Controller, White + 2 Digital Games

SSD 1 TB Kingston NV2, M.2 2280 PCIe, NVMe, Read: 3500 MB/s and Write: 2100 MB/s

Notebook Gamer Lenovo Gaming 3i Intel Core i5-11300H, 8GB RAM, GeForce GTX 1650, SSD 512GB, 15.6″ FHD, Windows 11, Preto

ASRock AMD Radeon RX 6600 CLD 8G Video Card, 8GB, GDDR6

KaBuM! Robot Vacuum and Mop Smart 700, Black

Sony PlayStation 5 Slim Console, 1TB SSD, With DualSense Wireless Controller, White + 2 Games

MSI MAG A650BN Power Supply, 650W, 80 Plus Bronze, Active PFC, With Cable, Black

AMD Ryzen 7 5700X Processor, 3.4GHz (4.6GHz Max Turbo), 36MB Cache, AM4, No Video

Notebook Gamer Acer Nitro 5 Intel Core I7-11800H, 16GB RAM, NVIDIA RTX3050, SSD 512GB, 15.6″ FHD LED, IPS, Linux, Preto

RTX 4060 VENTUS 2x Black OC Video Card MSI NVIDIA GeForce, 8GB GDDR6, DLSS, Ray Tracing

To celebrate the year and end the live seasons, KaBuM! prepared the Ninja Awards retrospective, a special broadcast that will also reveal the most searched, most favorited, and highest-rated products in e-commerce. The event will also feature surprises that promise to liven up the night!

For the party, KaBuM! has planned a special gift for the ninjas: aspecial listingfrom the retrospective on e-commerce, and commemorative coupons for each category. It's a unique opportunity to secure some of the most coveted items from KaBuM! at unbeatable prices!

All of this combined with the already available Christmas offers from KaBuM! which, for the holiday season, have prepared discounts of up to 60% off, free shipping, and installment payments in up to 10 installments without interest. The time to guarantee the perfect gift for you and your loved ones is now!

Expert reveals three-step formula for making big money with newsletters

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Expert reveals three-step formula for making big money with newsletters

In the digital universe, newsletters have ceased to be just informational bulletins and have become powerful revenue-generating tools. With the right approach, entrepreneurs and companies can use their email lists to engage audiences, promote services, and achieve significant results. But what is the secret to turning a newsletter into a revenue-generating machine? According to specialist Fábio Jr. Soma, creator of the M.A.G.O. Method, success depends on a formula divided into three essential phases: attraction, engagement, and monetization.

Understanding the Three-Phase Formula

The first phase, attraction, consists of capturing qualified leads. This is done through relevant content and digital hooks that arouse the interest of the audience. "This step is essential to build a solid and interested audience. If the right people are not attracted, the newsletter will just be a waste of time and money," explains the expert.

After attracting the audience, the next step is to keep subscribers engaged through useful and relevant information. "Sharing tutorials, practical tips, and inspiring stories helps to maintain interest and strengthen the relationship between the brand and its audience," he/she emphasizes.

Finally, the monetization phase transforms the built relationship into revenue. This can occur through product launches, exclusive promotions, and personalized offers. "If engagement has been well managed, the audience will be ready to buy. It is the reward for all the effort invested in the previous phases," he points out.

In addition to the main phases, Soma highlights that the success of a newsletter also depends on consistency in deliveries and intelligent audience segmentation. "Sending emails regularly, with content tailored to the specific interests of each group, makes subscribers feel that the communication is personalized for them, increasing retention and conversion rates," he explains.

Another crucial point is the continuous analysis of metrics. Open rates, clicks, and conversions are essential indicators to adjust strategies and improve campaigns. "A successful newsletter is not created on autopilot. It is necessary to monitor results, test approaches, and be willing to constantly evolve to stay relevant and competitive in the market," concludes Fábio.

The three essential phases for successful newsletters:

  • Attraction:Capture qualified leads through relevant content and digital baits.
  • Engajamento: Nurture subscribers with valuable content, creating a genuine connection.
  • Monetization:Turn relationships into sales with targeted offers and promotions.

Check out 4 advantages of applying machine learning to your company

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Check out 4 advantages of applying machine learning to your company

A culturedata driven, In other words, with data-driven management, it ensures a competitive advantage, quick decision-making, and revisions of previously defined strategies. In this way, themachine learning- a subset of Artificial Intelligence that enables systems to learn from data, identifying patterns and making predictions without relying on pre-programmed rules – it is one of the tools that contributes to the entire process.

Douglas Costa, CTO of Grupo Deal, a technology services consultancy,It claims that machine learning has become indispensable for companies. The projections reinforce your thesis: theGartnerpointed out that 75% of companies will invest in some way in machine learning by 2025.

"Machine learning algorithms evolve as they are exposed to more information. Today, they are already widely used in sectors such as e-commerce, finance, fraud detection, as well as optimizing production chains and providing personalized recommendations in various activities," notes Douglas. It also explains that machine learning processes large-scale and high-speed data, generatinginsightspreviously impossible to achieve manually. "By using the data, companies can increase efficiency, improve the customer experience, and drive innovation," he comments.

To emphasize the importance of machine learning, the expert highlights 4 advantages of using it in companies:

  1. Automates processes by reducing repetitive and manual tasks: "Time is gained for the team to focus on more strategic activities that require intellectual effort," evaluates Douglas.  
  2. Accurate forecasts: machine learning data anticipates market trends, future demands, and consumer behaviors.
  3. Information-driven decisions: “it becomes feasible to convert raw data intoinsightsactionable, which underpin more effective and agile decisions.  
  4. Personalized experience: with machine learning, it is possible to offer a more relevant and individualized customer journey.  

The executive makes a point: "Models are only as good as the information they are fed, but incomplete or biased information can lead to inaccurate or harmful results. Therefore, careful handling is necessary to ensure integrity and security, with solutions that validate the quality of information and protect systems against digital threats," concludes the CTO.   

Live-commerce: como elevar as vendas no Brasil?

Thiago Gomes
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Live-commerce: como elevar as vendas no Brasil?

Buying online has already become a routine activity for many people. But what if you could purchase the desired products while watching a live stream from the company you like or even through influencers you follow? This is the live-commerce proposal, a sales strategy that is booming in other countries and is already being positively explored by major brands here – with enormous potential to be further invested in by domestic companies to expand their market reach and, consequently, boost their profits.

Adherence to this strategy has been significantly improved over the past few years worldwide. In China, for example, data released in the High-Quality Development Report of the Live Streaming E-commerce Industry showed that the penetration rate of this type of e-commerce increased from 4.9% to 37.8% between 2019 and 2023, reaching approximately 597 million users just last year.

This popularity was quickly noticed by other nations, including Brazil. This year, many brands took the opportunity to test the strategy of combining live streams with online sales during Black Friday, achieving huge revenues that drew the market's attention to the possibilities and opportunities that live commerce can bring to their businesses.

After all, in addition to the fact that many Brazilians have the habit of frequently buying online, further favored by the growth of social networks, we have also witnessed the popularity of live broadcasts in the country in recent years – mainly due to the pandemic, where, because we are at home, digital operations ended up becoming the only way for many companies to remain open remotely.

Influencers also gained prominence in this regard, forming partnerships with certain brands to promote their products to their loyal network of followers. By becoming spokespersons, they pass on credibility and security to their fans in promoting these items, increasingly engaging more people to purchase these products.

Chronologically, this live sales strategy is not a novelty in the market, as many broadcasters in the past already did this through scarcity speeches about their items, aiming to create a sense of urgency for consumers to buy. What is currently gaining so much attention with live commerce is the fact that, with the support of social media, influencers, and technological tools, it enables greater interactivity and personalization of products.

In these live sessions, companies can make their relationship with their target audience more dynamic and less rigid than with traditional e-commerce. Take advantage of real-time monitoring of your clients to interact through questions and answers, offer exclusive deals to those watching, conduct polls, giveaways, and many other activities that engage, attract, and retain more and more people.

Many national broadcasters are also exploring this scheme in their programs, aiming to reach an audience that is less engaged with social media and also has an interest in certain products. A very smart strategy in terms of sales, increasing reach beyond digital.

The live commerce market still has a lot of room to grow, with enough space for companies to innovate, be creative, and promote their name against competitors. But, like any other business, the same challenges in terms of customer service remain, highlighting the importance of managing all communication logistics with your audience before, during, and after the sale.

As much as social networks are a very attractive stage for this, there is still a wide framework behind it supporting this process – which must be composed of strategiesomnichannelthat combine robust digital channels to complement the customer journey, so that they can choose where and how to communicate with their brands.

With a well-structured consumer base, there are many communication channels that can be explored to publicize the realization of these live broadcasts, announce the products that will be promoted and, after the broadcast, continue to serve customers with the same interaction and personalization, and support them with any demands they may have later.

A great resource that we have on the market today, in this sense, is RCS, Google's messaging system that allows the sending of texts, images, gifs, and a complete carousel in messages, ensured by a company authentication seal verified by the multinational itself.

Much more can still be explored by companies with live commerce, already showing itself as a trend capable of significantly boosting corporate sales and engagement with their audience. Results, these, which will only be achieved through the precautions highlighted above, so that users have all the necessary support to guide and interact with their shopping journey on channels they are aligned with, creating memorable experiences and relationships between the parties.

9 e-commerces that every clinic should keep an eye on in 2025

E-Commerce Update
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9 e-commerces that every clinic should keep an eye on in 2025

Digital transformations in commerce impact all sectors of the market, including health. In this context, the expansion of e-commerce to sell products for clinics becomes an ally in providing quality care to patients.

Data from the Brazilian Alliance of Innovative Health Industry (ABIIS) indicate a7.9% growth in the use of medical-hospital equipment, which may be related to the greater ease of access to these products.

In addition, the success of e-commerce companies focused on healthcare expands the options available to clinics and points to a promising scenario for the segment. The number of hospitalizations, surgeries and exams also shows an increase in Brazil

The ABIIS bulletin revealed an increase in demand for health equipment, with factors such as the increase in the number of hospitalizations, which registered a growth of 4.5% in the SUS compared to the previous year.

The number of surgeries also increased by 7.9% in the period, while the number of examinations grew by 7.4%, with emphasis on CT scans and MRIs.

The health equipment sector still experienced growth in its workforce, with over three thousand new jobs created in the first half of 2024. Compared to the past years, the expectation is that the numbers will grow again in 2025.

E-commerce companies with products for clinics by 2025

E-commerce has proven to be a practical and accessible solution for clinics, offering products and services that ensure access to quality equipment. Therefore, it is worth getting to know the companies that stand out the most in this segment for the next year.

  • Constamed

A Constamed is recognized as a reference in health products, with a focus on oxygen therapy and mobility solutions, including a complete line of motorized wheelchairs. Additionally, the company offers a wide selection of medical equipment, first aid products, and items that promote well-being and sleep quality.

  • Endocommerce

Focused on the endoscopy field, Endocommerce offers products such as endoscopes, colonoscopes, and biopsy forceps. Additionally, the company offers dental and veterinary items for clinics in these segments.

  • Eh Medical

Focusing on aesthetic health, Eh Medical offers the latest technologies in the field. Your portfolio includes skin cleansing products, cosmetics, and electronic devices.

  • BCMED

BCMED serves sectors such as aesthetics, dermatology, physiotherapy, and aesthetic health. Among their products are equipment for electrotherapy, microneedling, and cosmetics aimed at the health sector.

  • Dental Cremer

Specialized in dental clinics, Dental Cremer offers various products, from molding equipment to anesthetics for procedures. The company also offers hygiene and care items for patients.

  • Ortocir

Initially focused on surgical products for orthopedics, Ortocir expanded its portfolio with items for clinics in areas such as neurology and cardiology. The company also provides kits and general instruments for various segments.

  • MZ Medical

MZ Medical specializes in products for otorhinolaryngology, head, neck, and voice rehabilitation. The company offers items ranging from hygiene materials to products for surgical procedures.

  • Coal cargo

Focusing on gynecology and proctology, the Kolplast Group also offers products for other areas, such as dermatology and otolaryngology. Your catalog includes hospital options and treatments.

  • SOS Pediatrics MED

Focused on pediatric clinics, SOS Pediatria MED also supports parents concerned about children's health. The company offers diagnostic and emergency instruments, among other products.

Currently, clinics of all specialties can find the necessary products to serve patients through e-commerce. Thus, an increase in demand for medical and hospital products is expected in the digital environment in the coming years.

With the rise of e-commerce, consumers need to learn how to deal with new technologies

E-Commerce Update
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With the rise of e-commerce, consumers need to learn how to deal with new technologies

E-commerce experienced a 9.7% increase in 2024 compared to 2023, totaling R$ 44.2 billion in sales in just the first quarter of the year. The data is from the Brazilian Association of Electronic Commerce (ABComm), which still predicts that the sector will exceed R$ 205.11 billion by the end of December. Faced with this new consumer behavior, technologies focused on providing more practicality and convenience are becoming popular, such as smart lockers.

According to Elton Matos, co-founder and CEO of Airlocker, the first Brazilian franchise of fully self-managing smart lockers, the key differentiators of the solution in daily life are flexibility and security. "With the innovation, time is no longer a problem for residents of condominiums or visitors to commercial complexes, who now have the freedom to pick up their packages at the time that best fits their routine, without depending on the availability of delivery personnel. Additionally, the initiative prevents episodes of loss or breakage of items," he states.

Thinking of helping consumers make the most of the smart lockers' potential, the executive created a practical guide for those using the solution for the first time. check below

The key to delivery is the code

In smart lockers, access to the order is through a code or QR code sent via email or text message, which will serve as a password to open and retrieve the item. "The technology was designed to simplify the consumer experience. With a simple scan or input of a code, it is possible to pick up the product quickly and securely," explains the specialist.

No need to race against the clock

Unlike other delivery methods, the solution operates 24 hours a day, seven days a week. "It's not necessary to worry about business hours or depend on someone to receive the package. Enjoy the autonomy," reveals Matos.

Keep your secret, protect your code

The pickup code or QR Code for deliveries is sent only to the user responsible for access. Ensuring your privacy is essential to keep the items intact. "Security is a fundamental pillar of innovation. Therefore, access to the content is restricted, but it is the user's responsibility not to share it with third parties," reinforces the executive.

In addition to the tips above, the expert also points out a concern for condominiums: the size of the door. "Today in the market, there is a variety of smart lockers. Including those with a greater number of doors, but smaller in size, causing operational issues for consumers. It is interesting that residential complexes prefer larger lockers with varied sizes. This way, the chances of most residents having their needs met increase," states the CEO.

6 Tips to Engage Your Marketing and Advertising Positioning in 2025

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6 Tips to Engage Your Marketing and Advertising Positioning in 2025

OnesearchRecent data from RD Station shows that 36% of companies still do not have well-defined marketing goals, and 75% failed to achieve their goals last year. More than 1,800 marketing professionals from various parts of Brazil were surveyed; of these, 78% said they expect growth in 2024, and 49% claim to have received more investments for this year, which increases confidence in future development.

According to Rafael Michelucci, CEO of Grupo Unik, an innovative ecosystem that offers comprehensive solutions in media, production, creation, technology, and artificial intelligence, marketing is essential to connect a brand with its target audience. "In an increasingly competitive and information-saturated landscape, the ideal positioning of a brand in 2025 goes beyond a well-crafted marketing strategy; it requires authenticity, purpose, and emotional connection. The companies that stand out will be those capable of creating meaningful and personalized experiences for consumers, while demonstrating a genuine commitment to social and environmental values. Investing in strategic marketing and building a relevant brand identity has ceased to be an option and has become a vital necessity to grow and thrive in the current market," states Michelucci.

Keeping this scenario in mind, Unik has outlined six tips for your company to look at marketing with confidence and guidance. Confira: 

1. Measure the community

Community measurement will be crucial. It is no longer about the figure of major influencers with millions of followers, as they have lost the ability to generate genuine authenticity. The focus will shift to micro-communities and creators with genuine impact, those who have an authentic and strong voice within highly engaged niches. These are the influencers who truly shape behaviors and turn metrics into tangible results for brands. In 2025, understanding real connections and trust relationships will be more relevant than simply measuring reach.

2. Creativity as the protagonist

Fortunately, we are leaving behind the "beige" era, which tried to please everyone without personality. The future demands boldness, authenticity, and above all, originality. Generative Artificial Intelligence will automate basic tasks, but it will be human creativity—with innovative insights and empathy—that will stand out. Brands that take risks and embrace unconventional narratives will capture the audience's attention in a world saturated with content.

3. Storytelling

Storytelling will make a triumphant return, but with a new differentiator: authenticity and immersion. We need real stories that connect lived experiences with the emotions of the audience. Basically, marketing is about making people believe they need something they didn't even know they wanted. In 2025, this will translate into more engaging and immersive narratives, driven by technologies such as Augmented Reality (AR) and Virtual Reality (VR). Stories will no longer just be heard or read – they will be experienced.

4. Customers as co-creators

We are already starting to see this in the influencer universe, but in 2025, collaboration will be taken to a new level. Brands will open space for mass customization, inviting customers to contribute ideas, designs, and even campaigns. The era in which a brand imposed its message unilaterally has come to an end. Success will come from listening to the customer's voice and allowing them to tell the story of the product from their own perspective, adding meaning and authenticity to their communities.

5. Leave behind the “one size fits all” campaign

The "one size fits all" approach will be completely surpassed. Identifying the audience will no longer be a matter of demographics or traditional metrics. In 2025, it will be essential to understand values, beliefs, and behaviors – what truly matters to people. Segmentation based on deeper data will allow for telling distinct stories across different channels, respecting the formats and languages of each platform. Furthermore, more integrated omnichannel strategies will provide consistent and personalized experiences, ensuring that the right message reaches the right person at the right time.

6. It is necessary to take a stand on real causes

The new generations are increasingly critical and demand that companies take clear stances on real causes, such as climate change, inclusion, and social impact. In 2025, companies that do not have genuine shares to contribute to a better world will lose relevance. Purpose and profit will go hand in hand, and consumers will support brands that, in addition to offering quality products, share values aligned with theirs.

These trends for 2025 signal the beginning of a new era for brands: more human, more connected, and more creative. The path to success lies in active listening, constant innovation, and co-creating with the audience, building authentic and impactful relationships.

Expanding digital accessibility means increasing e-commerce sales

Valmir de Souza
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Expanding digital accessibility means increasing e-commerce sales

Despite indications that sales at the end of 2024 will reach sufficient volumes to be considered the largest in recent years in e-commerce, the fact is that there is still a great waste of potential in the sector, especially with regard to the low level of accessibility among the portals most used by Brazilians to make purchases online.

Just to give you an idea, a recent study carried out by Biomob attributed an average of 6 on an index of 0 to 10 to the main Brazilian marketplaces in relation to the standards established by the Web Content Accessibility Guidelines (WCAG 2.1).

The indicator is considered a guide created by the World Wide Web Consortium (W3C) to guide websites to comply with minimum digital accessibility standards. In practice, brands like OLX, Americanas. Magazine Luiza, Netshoes, Carrefour. Ponto Frio, Casas Bahia, Extra, and Mercado Livre ranged between 4.5 and 9.7.

On the one hand, the good news is that despite being at different levels of implementation, it was possible to find in all marketplaces the concern to ensure accessibility in their shopping environments. Some errors still hinder proper navigability for all audiences, but it is a fact that efforts are being made to achieve this goal.

On the other hand, it is concerning that e-commerce websites are still not fully adapted to the best accessibility practices. This causes a cycle of losses that affects everyone involved.

Just to give you an idea, another recent survey conducted by PROCON-SP found that 69% of consumers with some type of physical disability have already faced barriers when making online purchases, with 17% stating that they always face difficulties and 52% sometimes.

If this scenario has as its direct victims people who are frustrated because they are unable to carry out the transactions they would like, it is also true that websites, portals and marketplaces end up suffering, as a result, a great loss when they fail to make money from these operations.

Maybe this waste of sales potential is considered irrelevant for these companies, but in practice, who is capable of ensuring the revenue volume that fails to enter these companies' coffers? Is it smaller or larger than what they invest in marketing campaigns to try to attract customers while neglecting to sell to a client they have already gained?

Fortunately, in some cases, it seems that it is not far from reaching an acceptable level of accessibility. This is the case, for example, of OLX, which received a score of 9.7. The OLX website reported a total of 31 identified accessibility practices. Of these, 24 were classified as acceptable, 6 require additional manual verification, and only one was considered unacceptable, which is of AA level.

On the other hand, the most frequently found score was also the lowest, which corresponds to 4.5 applied to Ponto Frio, Casas Bahia, Extra, and Mercado Livre. The Americanas Stores website achieved the second-best score (7.5), closely followed by Magazine Luiza (7.0), Netshoes (6.7), and finally Carrefour (5.4).

Among the portals that received the lowest scores, problems were detected such as the fact that despite having a tab dedicated to Libras support and offering functions such as Libras Translator and assistive resources, these functionalities were inactive during the survey, displaying error messages.

In the evaluation of the top-ranked portals, positive points were identified, such as the fact that all images on the page have the necessary alternative text equivalent. Another positive aspect was the display of elements with banner semantics not being contained within any other elements with different semantics.

In any case, it seems obvious that deepening accessibility conditions in this segment is not 'justIt is a matter of social responsibility, inclusion, and empathy.It is also a strategy with a significant impact on the business.

Beleza na Web and Bling sign partnership to support Brazilian micro and small retailers

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Beleza na Web and Bling sign partnership to support Brazilian micro and small retailers

Bling, LWSA's ERP platform, and Beleza na Web, Brazil's largest digital beauty specialist platform, announce a partnership to enhance the operations of micro and small Brazilian entrepreneurs on the Beleza na Web marketplace.

With the integration, Bling will enable retailers to automate essential processes such as stock updates, product registration, and invoice issuance, reducing dependence on manual tasks and enhancing operational efficiency. A new central connection streamlines sales management and allows entrepreneurs to focus their efforts on business strategy.

The ERP platform offers retailers a solution that centralizes sales operations in an automated and integrated way, optimizing their routines and reducing errors. It is a strategic step to meet the real needs of micro and small entrepreneurs in the beauty segment, empowering their businesses and making them more competitive in online commerce. "This partnership reflects our desire to offer innovative solutions that drive the growth of retailers in a comprehensive and efficient way," says Maria Isabel Miranda, Executive Director of Beleza na Web.

For Bling, the integration strengthens its strategy to attract new users by offering solutions that simplify entrepreneurs' management. "Only between January and June of this year, the platform recorded R$ 6.87 billion in GMV (gross merchandise value) transacted in the beauty category – a 47% increase compared to the same period in 2023, which accounted for R$ 4.65 billion in issued invoices," says Marcelo Navarini, director of Bling.

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