A Winnin, platform that uses proprietary AI to map cultural trends based on internet video consumption, reveals data about audience behavior regarding the 2024 year-end celebrations. With over 600,000 mapped niches and real-time analyses, the platform provides essential insights for brands and companies, highlighting the relevance of the "End of Year" theme starting from the end of September.

The main platforms for Christmas and New Year videos include YouTube and Instagram, which stand out in this scene. In the last 12 months, across all platforms, about 88,000 creators produced approximately 241,000 pieces of content related to these dates. Each video, on average, received 257,000 engagements and 3 million views, highlighting the enormous potential of the season for brands and creators.

In addition to festive content, videos related to the end of the year also attracted audiences interested in topics such as religions and esotericism, viral humor, relationships, clothing, fashion, sweets and desserts, food and restaurants, and politics.

“In the Christmas universe, themes such as decoration, festive looks, dinner vlogs and gift unboxings continue to attract attention. But the narrative goes beyond that, exploring the transition from the old to the new year, with New Year's promises and iconic moments of the turn of the year. And of course, the festive mishaps, which are almost a cultural ritual of this time of year, continue as a separate phenomenon, authentically translating the chaos and joy that mark these celebrations”, highlights Pedro Drable, head of strategy at Winnin.

These data highlight how the end of the year is a strategic period for brands aiming to maximize their cultural relevance and audience engagement. The holiday season goes far beyond traditional celebrations, encompassing a variety of interests that authentically connect audiences and brands during the months of November, December, and January. Taking advantage of these trends allows brands to stand out by creating relevant content that not only engages but also strengthens their cultural presence during a time of great collective attention.

For those who want to start 2025 on the right foot with a new house or a commercial property for investment, Zuk, a leader in the Brazilian real estate auction market, in partnership with Bradesco, is holding auctions with 90 properties. The main events take place on January 15 and 20, 2025, but opportunities can be seized throughout the month. Buyers find various types of properties such as residential, commercial, and even land. The payment condition is cash, and some properties have a 10% discount at the time of payment, while others can be paid in up to 48 installments, in addition to the prices, which can be up to 72% below the appraisal.  

Sales take place entirely online, atcompany's intuitive platformOpportunities can be found in the following states: Alagoas, Amapá, Amazonas, Bahia, Ceará, Goiás, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Pará, Paraíba, Paraná, Pernambuco, Piauí, Rio de Janeiro, Rio Grande do Norte, Rio Grande do Sul, Rondônia, Santa Catarina, São Paulo, Sergipe, and Tocantins.

Values vary fromR$ 22 thousand for a residential/commercial propertyin the São Francisco neighborhood, in the city of Sobradinho (BA), with 128 square meters, up toR$ 193 thousand for a housein COHAB III, in Sobral (CE), with 150 square meters, which is also the property with 72%below the appraisal value. 

To participate, simply register on the PortalYou, consult the lot notice and make an offer for the desired property.

A 40-year-old industry reference, with its portal already established in the area of judicial and extrajudicial auctions, Zuk Portal has real estate as the flagship of the house. The company has national recognition and affordable prices, helping thousands of people fulfill their dream of owning a home or starting their dream business.

January 11, 2025 marks the second anniversary of the announcement of the biggest accounting fraud in Brazilian history, but so far no measures have been taken to punish those responsible, let alone to compensate the minority shareholders. The injured parties complain about the lack of transparency in the investigation process and the lack of effective measures to prevent such practices in the future and to ensure that the culprits are exemplary punished.

After the controllers adopted the strategy of diluting minority shareholders through the increase of share capital, the banks were benefited and there was an even greater concentration of decision-making power within the Company.

The voting of the last Assembly, at the end of last year, even took place after this process of minority shareholders' dilution. Eduardo Silva, President of the Empresa Institute, an association that defends minorities, warns that with this amount of votes it was easy to approve the process against some of the former directors, supposedly exonerating the Company and its controllers, even though the fraud was systemic and developed over about a decade, going unnoticed by Internal Control, the Fiscal Council, the Board of Directors, and External Auditors.

It draws attention that the voting of Americanas clashes with what B3 established about a year ago. Several Board Members, Audit Committee Members, and even controllers and their family members were personally held responsible for not exercising proper control and supervision over the Company. "The management of third-party resources imposes fiduciary duties on controllers regarding other shareholders who must safeguard these values, which did not happen in this case," says Silva.

The decisions of the CVM, B3, Federal Public Ministry, and even the Americanas Assembly to prosecute some of the former directors, however, will not affect the minority shareholders' claim. By clause of the Statute, compensation can only be claimed through arbitration.

The minority shareholders' request does not refer to any rights that could be confused with damages to the Company or with the devaluation of the shares. If that were the case, the company could argue that making a profit or incurring a loss are part of the market and that investors are aware of the risks involved in advance."In reality, investors would not have even purchased the securities if they had known the true state of the Company. All of the Company's information to the market was deeply manipulated and distorted, leading to biased purchase decisions that need to be declared null and void," explains Silva.

Despite the suspension of Americanas from the Novo Mercado segment—intended for trading shares of companies that voluntarily adopt additional corporate governance practices beyond the legislation—since November 2023, the sanction is temporary. The Company failed to comply with several of the requirements imposed by B3. The Brazilian stock exchange, in turn, did not set a date to correct the irregularities.

All of this has attracted attention, so much so that in September of this year, the Empresa Institute sent B3 a request for the company's permanent exclusion. The request is justified by the fact that the retailer has not fulfilled some of B3's own requirements to ensure transparency in its management, which are necessary for the continuation in the segment where it is suspended.

“B3 did not set a deadline for Americanas to comply with the determinations. However, article 59 of the Regulation provides that, in the event of non-compliance with regulatory obligations for a period exceeding nine months, a sanction of compulsory exit from the Novo Mercado must be imposed, through a public offering for the acquisition of shares”, explains lawyer Luís Fernando Guerrero, from the Lobo de Rizzo Office, which represents the Institute.

B3 also decided to hold several members of the Board of Americanas accountable, including partners and family members of Grupo 3G. However, the final decisions, after appeal, have not yet been made public.

The CVM has just announced that it has acquitted the former president of Americanas, Sergio Rial, of charges related to the disclosure of information after the discovery of an accounting breach and that it has convicted João Guerra, who took over as interim CEO shortly after Rial's resignation.

The autonomous agency also concluded Administrative Inquiry 19957.000946/2023-08, related to the use of insider information in the trading of issuance assets by directors and employees of Americanas before the disclosure of the "accounting inconsistencies" through the Material Fact on 01/11/2023. The decision is important so that, subsequently, the Federal Public Prosecutor's Office (MPF) initiates criminal proceedings for the crime of Insider trading.

MXP Transportes, a company specialized in delivery solutions in logistics and road transportation, recorded a 60% increase in net revenue in 2024. "We are very pleased with this growth in 2024 and we are starting 2025 with great expectations. The hygiene and personal care product sectors, as well as the pharmaceutical sector, were the ones that drove this increase. We worked tirelessly in 2024 to achieve significant numbers and deliver the best for our partners," emphasizes Célio Malavasi, Executive Director of MXP Transportes.

According to the company's executive, the states of São Paulo and Goiás had the highest deliveries in 2024. "We had significant B2C partial deliveries for São Paulo and Goiás. With this, we intend to open new branches in Goiânia and Jundiaí," he emphasizes.

For 2025, Célio Malavasi highlights that they aim to grow organically by around 15% and are also planning investments for the acquisition of a light fleet dedicated to the pharmaceutical sector, as well as the implementation of a Warehousing Center in Minas Gerais. We have important expectations and plans for 2025. We intend to increase our participation in the distribution of pharmaceutical products in pharmacy chains in the South and Southeast regions, becoming a market reference. Our goal is also to store in a closed deposit regime in Minas for the health industrial sector, thus establishing a logistics hub model. We also plan to structure our partial delivery model for B2C logistics in the interior of São Paulo, concludes Célio Malavasi.