The growth numbers of Daikin Brazil are eye-catching. The company of Japanese origin, which has been present in Brazil for 10 years with residential and commercial air conditioning lines, grew by about 300% in the last year. The results are attributed to some factors, among them the new online sales platform, explains the E-commerce Manager of Daikin Brazil, Viviane Almeida. "We started small and began structuring our business and understanding what our pillars and strengths were". To have a platform that allows direct sales to the consumer, but also sales to distributors with marketplace integration is certainly a differentiator that contributes to our growth, explain.
A Uappi, company responsible for Daikin's e-commerce, is an expert in creating platforms that enable the B2B2C model, that is, the sale between companies and direct to consumer in a unified way. The first project in this model was in 2023, with the Leveros Group, retailer in the refrigeration and air conditioning segment.Our companies focused on an opportunity to evolve an operating system: the creation of the first B2B2C platform, that met the needs of customers and brought differentiators to the market, highlights Edmilson Maleski, CEO of Uappi.
About a year later, the numbers from Leveros also prove that cooperation worked. "Since we migrated to the Uappi platform, we observed a significant growth in our operation. When we compare it to our old e-commerce platform, we recorded an average increase of 24% in our revenue. Meanwhile, the most impressive number was the conversion rate, that had a jump of 46%, reflecting directly on the efficiency of our site and the experience of our customers, explain Victor Medina, E-commerce Manager at Leveros. In addition to business technologies, Victor also highlights the modular architecture of the platform that allows for the selection and integration of functionalities according to the immediate needs of the company.
The growth of these companies caught the attention of Webcontinental, company with 16 years in the market that operates in 100% online sales of appliances, furniture and even style and well-being. About two months ago, the company relies on Uappi's technologies in its sales platform and has already noticed positive changes. "We are a company in the refrigeration sector and Uappi has this expertise", what we perceive as a differential. "We are already anticipating growth in these initial results", explain Philippe Stephanou, Head of B2B at Webcontinental.
Edmilson Maleski, CEO of Uappi, highlights the company's consolidated experience in the air conditioning and refrigeration segment. "We have been serving clients in the sector for over 10 years", what allows us to develop specific and mature functionalities, like a BTU calculator. This tool allows that, even consumers, correctly dimension the environment. Furthermore, we offer practical solutions, how the assembly of air conditioning kits – that include a condenser and one or more evaporators – in a simple and intuitive way. They are differentiated resources, how the payment multimedia, allowing the customer to split their purchase between Pix and credit card, for example, said
