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CHEP starts operating a 100% electric truck with zero CO2 emissions

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CHEP starts operating a 100% electric truck with zero CO2 emissions

CHEP, a global company in sustainable logistics and supply chain transformation solutions, took an important step in its decarbonization strategy by launching a 100% electric truck operation in Brazil. This initiative reflects the company's commitment to reducing CO2 emissions and environmental sustainability, as the vehicles do not emit noise pollution or harmful gases into the atmosphere.

"By contributing to the decarbonization of the planet, we promote a cleaner, healthier, and more efficient future," says Emanuela Mascarenhas, Senior Supply Chain. Manager of CHEP Brazil. The first electric truck is already in operation in São Paulo, while CHEP is advancing with tests of a second electric vehicle in Minas Gerais, marking the beginning of the implementation of this project in Brazil. Additionally, your Service Center in Contagem has solar panels, making the entire process even more sustainable. "This solar energy initiative was also implemented at our largest Service Center in Brazil, located in Louveira/SP, and is being extended to our entire supply chain," adds Emanuela.

The electric trucks are part of a special operation in partnership with Absoluto Transportes, a company that has been operating in the logistics sector since 2006. Customized with a powerful message about zero CO2 emissions, this vehicle highlights the importance of sustainability in freight transportation.

CHEP pallets are made from wood sourced from 100% certified forests, reinforcing the company's commitment to responsible environmental practices. The pallet bases, with four entries, facilitate the movement, storage, and preservation of the transported products.

Sustainability and Innovation Perspective

Electric trucks not only reduce CO2 emissions but also offer savings in operational costs due to lower maintenance needs and the use of cheaper, renewable energy. According to the International Energy Agency (IEA), the electric truck market is expected to grow exponentially in the coming years, being a key piece for the logistics sector to achieve global emission reduction targets.

Possible Gravy Analytics leak exposes cybersecurity risks

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Possible Gravy Analytics leak exposes cybersecurity risks

An alleged hacker attack on Gravy Analytics, a company responsible for processing location data from millions of users, raises concerns about the security of personal information and the impacts of its exposure.

The leak, which may have compromised 17TB of data, revealed information such as addresses of public figures, daily routes of individuals and the identities of users of LGBTQIA+ dating apps in countries where these people face discrimination or are criminalized.

The incident reinforces the responsibility of technology companies that handle sensitive data. "To prevent occurrences like this, companies need to invest in prevention, update policies and protocols, use security tools, and, most importantly, train their employees," emphasizes Patricia Peck, CEO of Peck Advogados.

Keeping employees updated on the company's data protection policies and rules can be the most effective tool to prevent leaks. "The crisis room training, which allows for simulating scenarios and rehearsing measures, can make all the difference in knowing how to properly conduct an incident response," explains the lawyer.

In Brazil, the General Data Protection Law (LGPD) establishes clear rules for the protection of personal data, requiring technical and administrative measures to prevent unauthorized access. Failing to comply with these obligations can result in financial penalties and damage to the reputation of the involved companies.

Although the legislation already provides for obligations for businesspeople, the lawyer specializing in Digital Law states that “the cyber resilience score of Brazilian companies and public institutions is low. The new threats brought by the criminal use of AI with Deep Fake make the situation even more worrying”.

With data gaining increasing economic relevance, companies need to continuously invest in advanced security solutions such as encryption, system audits, and strategies to mitigate damages in case of a leak. This protection is not only a legal requirement but also a way to preserve the trust of users and the market itself.

“Data leak cases show that it is necessary to adopt a preventive stance in cybersecurity. Organizations need to combine investments in technology with training to protect the rights of individuals and comply with current legislation,” warns the CEO of Peck Advogados.

How to turn followers into customers?

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How to turn followers into customers?

In “Unraveling Instagram”, Júlia Munhoz teaches how to produce engaging content and presents a strategic step-by-step guide to boosting sales on the platform

One of the three most used social networks by Brazilians in 2024, Instagram has more than 134.6 million active profiles in the country, according to the study published by DataReportal. Whether to seek inspiration, learn, or be entertained, users look for genuine connections with the accounts they follow, whether they are brands or influencers.

In this scenario, where consumers are looking for more than just product and service posts,Julia Munhoz, with his extensive experience in digital marketing and social networks, launches the bookUnraveling Instagram. Published byDVS PublisherThe work presents detailed strategies to grow on the platform, build a solid relationship with the audience, and turn followers into engaged customers.

The work highlights the in-depth analysis of different types of consumers and their needs. Munhoz teaches how to adjust communication to reach each person more effectively, from those who are already ready to buy and just need a little push, to those who do not yet know that a product or service can be the solution to their problem.

According to the author, producing content goes beyond simply posting: it is about educating and engaging the consumer, expanding their perception of the value of the product or service. Among the most common errors pointed out in the work are inconsistency in postings, lack of clarity in objectives, lack of knowledge of metrics, reproduction of others' ideas without personalization, and monotony in content formats. To achieve real results, it is necessary to have planning and follow a strategy.

[…] we cannot turn our profile into a sales catalog, but rather into a place where people seek inspiration, learning, and entertainment. This is the experience a user seeks within Instagram. Creating this environment intelligently, sales emerge as a consequence of good relationships and developed content production, with the right moments to offer. The balance between information production and sales promotion is essential. 
(Unraveling Instagram, p. 80) 

Combining theory and practice, with methods to create engaging videos, carry out successful live broadcasts and increase engagement in stories and on the profile,Unraveling InstagramIt is the ideal read for content creators, digital influencers, and brand owners who want to grow on the platform. With practical exercises, the reader has the opportunity to apply the learnings from each chapter, developing a profile that connects with the audience, retains followers, and turns them into clients.

Technical sheet 

Title:Unraveling Instagram: The step-by-step guide to increasing followers, engagement and sales
Authorship:Julia Munhoz
Publisher:DVS Publisher
ISBN: 978-6556951362 
Pages: 260 
Price: R$ 89,90 
Where to find:Amazon  

Mental Clean promotes course to train leaders seeking to develop high-performance teams

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Mental Clean promotes course to train leaders seeking to develop high-performance teams

Mental Clean, a pioneer in Brazil in psychology applied to workers' health, will provide specialized training aimed at developing successful leaders.

The exclusive methodology5 HOWs, will enhance leadership skills and promote high-performance work environments. Training integrates innovative practices and recognized strategies for managers aiming to improve their skills, ensure team well-being, and achieve significant results.

The training, which has already impacted more than 30 thousand leaders, will have two editions: one in person, on February 10th and the other online, on the 13th, both led by psychologist Fátima Macedo, CEO of Mental Clean, and psychologist Felipe Sitta.

The training offers an exclusive methodology, developed to effectively impact people management and promote healthier and more productive organizational environments. In addition to a didactic material focused on practical application, participants will receive a market-recognized certificate at the end of the course. Among the main skills to be acquired are

• Early identification of signs of stress or overload in employees, with preventive actions;

• Development of empathetic and assertive communication, suitable for dealing with delicate situations without compromising the team's privacy;

• Directing employees to appropriate resources and support, available both internally and externally to the organization;

• Strengthening bonds and trust through continuous monitoring and genuine care for the well-being of employees;

• Creation of a safe environment in which employees feel comfortable sharing difficulties and proactively seeking support.

“This training was structured to serve leaders who want to improve their skills and disseminate this knowledge among their teams. We recognize that this is a topic that requires urgent action, often neglected due to the lack of management initiatives to deal with the issue. Our goal is to transform this reality and offer practical and effective solutions,” says Fátima Macedo.

The spots for participants in the 5 COMOS are open and limited. Interested parties can register for the in-person or online training using the links below

In person on 02/10:https://www.sympla.com.br/evento/treinamento-5-comos/2791922

For online training, on 02/13:https://www.sympla.com.br/evento-online/treinamento-online-5-comos/2791946

Presencial: 10 de fevereiro de 2025, das 8h30 às 12h30
Online: 13 de fevereiro de 2025, das 8h30 às 12h30

Companies that ignore the LGPD may face criminal and reputational implications

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Companies that ignore the LGPD may face criminal and reputational implications

The General Data Protection Law (LGPD), in effect since 2020, brought about profound changes in the handling of personal data by companies and organizations in Brazil. Despite its importance, there are still companies that ignore or fail to comply with legal requirements, exposing themselves to severe administrative, financial, and even criminal penalties.

The goal of the LGPD is to ensure the privacy and security of information while respecting the rights of data subjects. Furthermore, it determines methods of collection, storage, processing, and sharing of these data.“Data controllers who fail to comply with the LGPD may face administrative sanctions, such as fines of up to 2% of revenue, limited to R$50 million per violation, blocking or deletion of data, in addition to civil liability for damages caused to data subjects.”, saysRafael Valentini, specialist in Criminal Law and partner at FVF Advogados.

In a fully digital era where information security and data leak protection, among other issues, have become the company's differentiators, corporations had to adhere to the LGPD through various means. Business ethics, social responsibility, client-supplier partnership, responsible investor, among other topics, have begun to appear in board meetings, CEOs, and management. After all, companies that adopt good practices in privacy and data protection gain a competitive advantage and are better prepared to handle potential cyber incidents.

But what if a certain company does not comply with the law and, as a consequence, may have committed a crime?“Although the LGPD does not directly provide for criminal sanctions, violations involving crimes, such as fraud or misuse of data, may lead to criminal liability under other laws, such as the Penal Code and the Cybercrimes Law.”strengthens the specialist. One form of shielding within the LGPD is the adoption of an effective data governance policy, the implementation of information security technologies, among others.

Live commerce for the B2B market: understand how large companies have boosted their sales

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Live commerce for the B2B market: understand how large companies have boosted their sales

The Business to Business (B2B) market, which refers to commercial transactions between companies, plays an important role in the national economy.It is estimated that he moves R$2.4 trillion in Brazil, according to the Business-to-business Online index measured by E-Consulting.

However, only 2.5% of these transactions are conducted via e-commerce — totaling R$ 61 billion — indicating a huge potential for growth in strategies that improve this experience now in the virtual environment.

One of them is the adoption of digital tools like live commerce, which has already transformed the B2C sector (selling products or services to the end consumer) and now promises to revolutionize sales between companies, optimizing interactions and establishing more meaningful connections.

Live commerce is a powerful tool for product presentation, allowing companies not only to showcase items in real time but also to answer questions, demonstrate practical uses, and generate engagement in an interactive and dynamic way. This approach, being more engaging and personalized, increases the chances of conversion. Furthermore, by incorporating live communication elements such as chats, live commerce strengthens the bond between brands and consumers, fostering trust.

Trust is, without a doubt, one of the central issues that live commerce addresses, emphasizes Victor Okuma, Country Manager of Indigitall, a company specialized in omnichannel platforms. Yes, because, as he explains, B2B transactions usually involve larger volumes, more complex negotiations, and longer sales cycles, in addition to prioritizing long-term strategic partnerships. In this scenario, trust becomes an essential pillar for the success of negotiations. "Live commerce brings transparency to the process, increasing companies' credibility and making negotiations and sales faster, more efficient, and secure. In an increasingly digital environment, where face-to-face communication is rare, this tool makes all the difference," he/she/they highlights.

Furthermore, this business model adapts to new digital trends, with the increase of corporate e-commerce platforms and technological solutions that facilitate integration between companies. It is estimated that at least 65% of companies used Artificial Intelligence in 2024, according to a survey by Intelligenzia.

“Digital transformation allows for greater personalization and automation of processes, resulting in a more efficient experience for both suppliers and buyers,” adds the executive.

This scenario reinforces the importance of visual and interactive resources in the digital environment. According to data from Brightcove, presented in the research "B2B Video Marketing: The Power Of Video In The B2B Buyer’s Journey," 95% of buyers indicate that video played a significant role in their purchasing journey.

Victor Okuma emphasizes that, for the success of the live commerce strategy, it is essential to integrate other technologies aimed at attracting and retaining the audience, in addition to the concrete realization of sales."Before, during, and after live sessions, it is important to use omnichannel strategies, with messages reaching the audience across different channels in an integrated manner. For example, notifications can be sent to guests' mobile phones before each live entry, and during the sessions, reminders about promotions can be sent via WhatsApp to boost conversion. All automatically, leveraging artificial intelligence for this," he explains.

According to Guilherme Pimenta, Head of New Business and Innovation at Netshowme — a company specializing in streaming solutions to manage, distribute, and monetize content — omnichannel in the purchasing process is a key factor in a company's sales during a live event. "A well-structured live session, with a pre-live and a well-executed post-live through various communication tools, increases conversion rates by more than 20%," he states.

“We’ve talked about WhatsApp and notifications, but it’s possible to go further, integrating all of this live commerce communication with digital social networks. This allows us to create real communities, where companies can reach specific niches that they wouldn’t be able to reach on their own. As a result, they sell more,” concludes Guilherme.

Social media selling, sustainable purchasing and cross-border trade are key e-commerce trends

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Social media selling, sustainable purchasing and cross-border trade are key e-commerce trends

The rise of online selling on social media, sustainable purchasing and cross-border online trade is the main finding of the studyOnline Shopper Trends Reportfrom DHL, the result of a recent survey of 12,000 buyers in 24 global markets.

“As e-commerce evolves, consumers are becoming more demanding when it comes to their shopping experiences. Convenience, transparency and sustainability are no longer just additional benefits, but essential elements in the customer journey. Retailers who cater to these preferences can increase their conversion rate, keep customers loyal and satisfied. Logistics plays a crucial role in this ecosystem, with 80% of shoppers saying that their provider influences their purchasing decisions,” said Pablo Ciano, CEO of DHL eCommerce, who is responsible for the report.

The research, which analyzes the habits of e-commerce consumers, details the three main personas that emerge from the study. Despite the differences, all are sensitive to prices. The report provides tools for online retailers to stand out in this competitive market.

Social Media Buyers-They are dynamic people, usually under 45 years old, who prefer the convenience of shopping through platforms like Facebook, Instagram, and TikTok. With 51% shopping online two to three times a week, they acquire clothing, beauty products, and household items. They value personalized experiences, exclusive products, and good service, with 76% considering sustainability important. They seek discounts (80%) and reduced prices (90%). Delivery options influence your decisions, and 64% have online shopping subscriptions.

Sustainable BuyersThey are environmentally conscious consumers, mostly under 45 years old. They buy clothes, beauty products, and household items online, with 31% shopping two to three times a week. They require high-quality and diverse images for informed decisions. Although they value convenience, 73% want to know the CO₂ emissions of deliveries and 43% accept longer delivery times to reduce the carbon footprint of their purchases.They also seek discounts (79%) and expect sustainable options to become a standard in the market.

Cross Border BuyersThey are adventurers, usually under 45 years old, seeking better prices, quality, and unique products abroad. Predominantly in Europe and APAC, 75% buy from international retailers monthly and 17% weekly. The most purchased products are clothing, electronics, and cosmetics. Costs and delivery options influence your choices, with 38% abandoning their cart due to high fees. They are sensitive to prices, with 54% shopping outside to save money and 46% seeking variety.

"At DHL Global Forwarding, we are committed to providing comprehensive international transportation solutions for the e-commerce sector. Our expertise in international freight forwarding, warehousing, customs clearance, and integrated logistics allows us to optimize the entire supply chain, ensuring that products reach customers quickly and efficiently," says Eric Brenner, CEO of DHL Global Forwarding in Brazil.

Furthermore, our advanced IT solutions provide real-time tracking and load management, enhancing the experience of the exporting and importing industry. According to Eric, the company has been working on solutions that contribute to sustainable measures. "We also focus on sustainable practices, using alternative fuels and optimizing routes to reduce the carbon footprint. With these initiatives, we continue to support the growth of global e-commerce in a responsible and innovative way," concludes the CEO.

The full reportOnline Trends Shopper Report da  DHL (dhl.com/online-shopper-trends) includes five chapters and 19 country studies (dhl.com/country-reports), addressing topics such as e-commerce trends, online shopping, deliveries and returns, cross-border shopping, and consumer profiles. Also access the chapter“Beyond the Cart” (dhl.com/beyond-the-basket)

LaunchPad Digital: solutions that boost influencers and companies

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LaunchPad Digital: solutions that boost influencers and companies

A LaunchPad Digitalcomes to the market with the commitment to revolutionize the way influencers and companies launch and manage their digital products and strategies. Founded in 2024 byFabio Santos, Marcellye HansenandAna Luiza Marcolina, the company was born with a clear vision: to democratize access to high-quality digital solutions, using artificial intelligence to simplify processes and increase results.

The LaunchPad Digital journey began when Marcellye and Ana Luiza, with extensive experience in the digital marketing market, identified a significant gap. Influencers of all sizes faced difficulties in launching their own digital products, despite the great monetization potential. Together, they identified the need for a comprehensive platform that would serve this audience in a practical and accessible way.

With the arrival ofFabio, a specialist in technology and ML/AI (Machine Learning/Artificial Intelligence), the project gained new momentum. Thus, was born theLaunchPad Influencers, an “All-in-One” platform, based on customized and integrated AI models, that automates, centralizes and simplifies digital launches, offering a personalized experience for influencers of all levels.

As the demand for broader solutions is not limited to influencers. After all, many companies and brands, especially small and medium-sized ones, also need efficient tools to enhance their digital presence and accelerate their results. The group created theGenesis AI, a brand focused on serving companies with complete digital marketing solutions.

Therefore, LaunchPad Digital is made up of two brands, each with a specific focus:

  • LaunchPad InfluencersPlatform that integrates the entire digital product launch cycle, from conception to results analysis. Using Artificial Intelligence to personalize each influencer's journey, the platform helps to create, launch, and manage products simply and effectively, optimized for any size of influencer.
  • LaunchPad Genesis AIFocused on companies of all sizes, especially small and medium-sized ones, Genesis AI offers quick and affordable solutions for digital marketing, including content creation, campaign management, and digital presence. Using artificial intelligence to create personalized campaigns, videos, images, models, and virtual influencers and posts, ensuring effective results with cost-efficiency.

"We believe that the future of digital marketing is personalized and accessible, and that is exactly what we are building at LaunchPad Digital, with the goal of transforming the landscape in Brazil and around the world," says CEO Fábio Santos.

The official launch of the brands will take place virtually on January 24th, broadcast live on the live channel ofYouTube, with the participation of founders Fabio, Ana Luiza, and Marcellye, who will share their vision and plans for the company's future.

BBM Logística appoints Jorcei Chiochetta as director of fractional transport and e-commerce

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BBM Logística appoints Jorcei Chiochetta as director of fractional transport and e-commerce

BBM Logística, one of the main road operators in Mercosur, unified the divisions of fractional transportation and e-commerce.With the change, the company aims to expand its presence in e-commerce and offer broader coverage. Focused on end-to-end logistics solutions, BBM is present at all stages of the supply chain, from raw material supply to delivery to the final consumer.

Jorcei Chiochetta, who just over five years ago held the position of director of fractional transport business (or LTL – Less Than Truckload) – an operation carried out by the company Translovato -, now also leads the entire e-commerce operation of BBM, which operates under the brand of Diálogo, another company in the group.

With around 30 years of experience in leadership positions in the logistics and transportation sector, Chiochetta will be responsible for planning, executing and monitoring the commercial and operational strategies of the fractional transportation and e-commerce segments.

According to Agapito Sobrinho, CEO of BBM Logística, Chiochetta will play an important role in the integration of the units, not only from an operational point of view, but also for the growth of the company and the level of service offered to customers.

“Specialized in e-commerce, Diálogo’s operations are strategic for us to fulfill our purpose of serving the entire logistics chain in an integrated and specialized manner, from the collection of raw materials to the last mile. This greater integration will further enhance the reach and quality of B2B and B2C transportation operations,” says Sobrinho.

In his previous role at Translovato, Chiochetta was responsible for leading and developing a team of more than 2,500 employees, including managers, supervisors, salespeople and operators.

“With this greater integration of e-commerce operations with BBM’s robust LTL structure, we are even better prepared to guarantee efficient and punctual deliveries and, thus, exceed customer expectations, making them loyal to Diálogo”, says Chiochetta.

In 2024, Diálogo recorded a monthly volume of more than 1.7 million deliveries to large marketplaces and e-commerce stores across the country.

Gamification helps increase retention within apps

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Gamification helps increase retention within apps

One of the most valuable resources for conversion is being able to capture the audience's attention amidst so much competition, especially when considering the digital universe. This has become a highly competitive element, especially in the mobile app market, which has over 3 million options available in major stores like the Play Store and Apple Store. To stand out in this scenario, many companies are betting on gamification as a strategy to engage and retain their users.

Specialists agree that the ability of video games to naturally generate focus and determination inspires this new planning model. While challenging tasks like writing or organizing finances may seem complicated, games turn challenges into engaging experiences.

According toRafael Franco, CEO yesAlphacode, a company specialized in the development of financial applications, gamification, which applies game design elements in non-gaming contexts, has proven to be effective in creating more engaging and interactive experiences. "Through rewards, challenges, competitions, and leaderboards, apps are able to turn everyday actions into engaging journeys, encouraging continuous use and fostering greater user loyalty," he explains.

Furthermore, it creates a sense of achievement and belonging, factors that contribute to increased time spent and interactions within the app. "To retain and engage the user, it is essential to offer experiences that connect them to the app's purpose. Gamification allows for the creation of this continuous motivation cycle," he/she/they adds.

Gamification in favor of the brand.

Recent data demonstrate the importance of such strategies. A Quettra survey reveals that an Android app can lose up to 77% of its daily active users in just three days after installation. This number increases to 90% after 30 days. Therefore, creating products that motivate the user to be part of that app helps keep them engaged with the brand for a longer time.

“Successful examples such as DuoLingo, Fitbit and Strava show that gamification increases engagement and encourages positive word of mouth, as well as improving retention rates. These apps use game mechanics to motivate users, whether it’s learning languages, achieving fitness goals or competing in sports activities,” concludes Rafael.

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