A LaunchPad Digitalcomes to the market with the commitment to revolutionize the way influencers and companies launch and manage their digital products and strategies. Founded in 2024 byFabio Santos, Marcellye HansenandAna Luiza Marcolina, the company was born with a clear vision: to democratize access to high-quality digital solutions, using artificial intelligence to simplify processes and increase results.
The LaunchPad Digital journey began when Marcellye and Ana Luiza, with extensive experience in the digital marketing market, identified a significant gap. Influencers of all sizes faced difficulties in launching their own digital products, despite the great monetization potential. Together, they identified the need for a comprehensive platform that would serve this audience in a practical and accessible way.
With the arrival ofFabio, a specialist in technology and ML/AI (Machine Learning/Artificial Intelligence), the project gained new momentum. Thus, was born theLaunchPad Influencers, an “All-in-One” platform, based on customized and integrated AI models, that automates, centralizes and simplifies digital launches, offering a personalized experience for influencers of all levels.
As the demand for broader solutions is not limited to influencers. After all, many companies and brands, especially small and medium-sized ones, also need efficient tools to enhance their digital presence and accelerate their results. The group created theGenesis AI, a brand focused on serving companies with complete digital marketing solutions.
Therefore, LaunchPad Digital is made up of two brands, each with a specific focus:
- LaunchPad InfluencersPlatform that integrates the entire digital product launch cycle, from conception to results analysis. Using Artificial Intelligence to personalize each influencer's journey, the platform helps to create, launch, and manage products simply and effectively, optimized for any size of influencer.
- LaunchPad Genesis AIFocused on companies of all sizes, especially small and medium-sized ones, Genesis AI offers quick and affordable solutions for digital marketing, including content creation, campaign management, and digital presence. Using artificial intelligence to create personalized campaigns, videos, images, models, and virtual influencers and posts, ensuring effective results with cost-efficiency.
"We believe that the future of digital marketing is personalized and accessible, and that is exactly what we are building at LaunchPad Digital, with the goal of transforming the landscape in Brazil and around the world," says CEO Fábio Santos.
The official launch of the brands will take place virtually on January 24th, broadcast live on the live channel ofYouTube, with the participation of founders Fabio, Ana Luiza, and Marcellye, who will share their vision and plans for the company's future.
