According to a new study conducted by the Federation of Commerce of Goods, Services, and Tourism of the State of São Paulo (FecomercioSP), to assess the trajectory of formal employment and the impact of socioeconomic and technological transformations, the job market for professions related to the Technology sector grew by up to 740% in Brazil between 2012 and 2022. In the opposite direction, other occupations — some related to administrative, financial, and customer service activities, for example — showed a decline of more than 80% in the number of jobs during the same period.

Despite this potential, the lack of qualified professionals remains a challenge. It is in this context that robotics courses have stood out as a solution to empower future generations.

According to Marco Giroto, founder of SuperGeeks, the increase in demand for robotics courses reflects a clear market need: “We are experiencing a technological transformation that increasingly demands professionals capable of creating and operating innovative solutions. Robotics is not just a technical area, but a set of skills that develop abilities such as logic, problem-solving and critical thinking.”

These skills have proven essential in preparing young people for future careers. Robotics courses combine hands-on and theoretical learning, introducing concepts of programming, artificial intelligence, automation, and the use of tools such as Arduino boards, sensors, and 3D modeling platforms. Furthermore, many specialized schools are adapting their curricula to meet the growing demand for qualified professionals.

Although the forecast for the sector is optimistic, Brazil still faces a significant gap in the training of technology professionals. Brasscom indicates that, of the nearly 700,000 job openings expected by 2025, a large portion may remain unfilled due to a lack of qualified labor. This discrepancy between supply and demand makes robotics courses an essential path for young people and adults interested in standing out in a highly competitive market.

“In addition to filling gaps in the job market, robotics has the power to inspire students to see new possibilities. Often, they arrive at the course without imagining how much they can achieve and leave with projects that transform their own lives and communities,” says Giroto.

The increase in demand for robotics courses also reflects changes in the understanding of how to prepare the next generations. Educational institutions and companies have invested in foundational training, offering courses aimed at children and adolescents. In addition to being a competitive advantage, these technical skills spark interest in fields such as engineering, computer science, and artificial intelligence.

“Robotics goes beyond machines; it prepares people for a more connected future full of possibilities. Every day I witness how this technology can not only transform industries, but also open up career paths that previously seemed distant,” says William Adriano de Andrade de Almeida, a specialist in robot programming and industrial automation.

The benefits of robotics courses go beyond the job market. They also promote socio-emotional skills, such as creativity, teamwork, and the ability to solve complex problems. These skills have been valued not only in technological careers but also in various fields of knowledge.

As technology advances and becomes an integral part of daily life, robotics courses emerge as a trend that is here to stay. With the forecast of continuous market growth and the urgent need to fill qualified positions, the time is ideal to invest in training young talents.

By preparing new generations for an increasingly technological job market, robotics not only meets a professional demand, but also inspires future engineers, programmers and scientists to transform the world with innovation and creativity.

Giroto reinforces: “Robotics is a bridge between the present and the future. By learning programming and automation concepts from an early age, young people develop a solid foundation to face the challenges of a world in constant transformation.”

The financial services sector is reaching an important milestone with the use of artificial intelligence, as organizations move beyond testing and experimentation towards successful AI implementation, driving business results. The fifth annual reportState of AI in Financial ServicesNVIDIA’s State of AI in Financial Services showcases how financial institutions have consolidated their AI efforts to focus on core applications, signaling a significant increase in AI capability and proficiency.

The report indicates that companies investing in AI are gaining tangible benefits, including increased revenues and cost savings. Almost 70% of respondents report that AI has generated a revenue increase of 5% or more, with some reporting a revenue increase of 10 to 20%. Furthermore, more than 60% of respondents say that AI helped reduce annual costs by 5% or more. Almost a quarter of respondents plan to use AI to create new business opportunities and revenue streams.

"AI technology has the potential to drastically transform various markets, and the financial sector is no different, being one of the most benefiting from this revolution. That is why investment in AI has ceased to be a differentiation option and has become a competitive necessity," comments Marcio Aguiar, director of NVIDIA's Enterprise division for Latin America.

The main use cases ofGenerative AIIn terms of return on investment (ROI), negotiation and portfolio optimization account for 25% of the responses, followed by customer experience and engagement with 21%. These numbers highlight the practical and measurable benefits of AI as it transforms key business areas and generates financial gains.

The report also indicates that half of the interviewed managers have already implemented their first generative AI service or application, and an additional 28% of them still plan to do so within the next six months. Additionally, there was a 50% decline in the number of respondents reporting a lack of budget for AI, suggesting a growing commitment to AI development and resource allocation.

The challenges associated with the initial exploration of AI are also decreasing. The research revealed fewer companies reporting data issues and privacy concerns, as well as a decrease in concern about insufficient data for AI model training. These improvements reflect the growing knowledge and best practices in data management in the sector.

As financial services firms allocate budget and become more savvy in data management, they can better position themselves to leverage AI to improve operational efficiency, security, and innovation across business functions.

Generative AI powers more use cases

After data analysis, generative AI emerged as the second most used AI workload in the financial services sector. The applications of technology have expanded significantly, from improving the customer experience to optimizing trading and portfolio management.

Notably, the use of generative AI for customer experience, especially through chatbots and virtual assistants, more than doubled, increasing from 25% to 60%. This increase is driven by the growing availability, cost efficiency, and scalability of generative AI technologies to power more sophisticated and accurate digital assistants that can enhance customer interactions.

Now, more than half of financial professionals use generative AI to increase the speed and accuracy of critical tasks such as document processing and report generation.

Financial institutions are also poised to benefit fromAI agents- systems that leverage large amounts of data from various sources and use sophisticated reasoning to autonomously solve complex problems in multiple stages. Banks and asset managers can use AI agent systems to enhance risk management, automate compliance processes, optimize investment strategies, and personalize customer service.

Advanced AI drives innovation

Recognizing the transformative potential of AI, companies are taking proactive measures to build AI factories—accelerated computing platforms specially built and equipped with full-stack AI software—through cloud providers or on-premises. This strategic focus on implementing high-value AI use cases is crucial for improving customer service, increasing revenue, and reducing costs.

By leveraging advanced infrastructure and software, companies can accelerate the development and deployment of AI models and position themselves to harness the power of agency AI.

With industry leaders predicting at least double the ROI on AI investments, financial institutions remain highly motivated to implement their highest-value AI use cases to drive efficiency and innovation.

Download thefull reportto learn more about how financial services companies are using accelerated computing and AI to transform business services and operations.

The loyalty market in Brazil generated R$ 5.2 billion in revenue in the first half of 2024, a 14% increase compared to the same period of the previous year. This is the estimated average annual growth rate until 2026. The data are from the Brazilian Association of Loyalty Market Companies (Abemf).

According to the entity, the number of people in the country participating in loyalty programs is also increasing. In the most recent survey, regarding the first quarter of 2024, there were 315.9 million participants, an increase of 3.1% compared to the same period of the previous year.

This scenario and, mainly, the projection that in 2025 and 2026, according to Abemf, there will be growth, motivate sector players to seek to understand what is likely to drive consumers to adopt loyalty initiatives.

According to a second survey conducted by Antavo, Global Loyalty Trends 2025, business spending on loyalty reached its highest level in the last four years, with loyalty program owners allocating 31.4% of their total marketing budget to customer loyalty and embracing artificial intelligence to further personalize their communications.

This strategy helps to increase the revenue generated by brands, since it is easier to seek recurrent purchases from an already acquired customer than to seek new consumers.

Open Loyalty's Loyalty Program Reports 2025 points out, for example, three trends in consumer preference: gamification, that is, rewards based on game logic; rewards based on lived experiences; and, finally, the indication that exclusive rewards – not necessarily monetary – need to be memorable.

Understanding these perspectives and the potential for expansion of the Brazilian loyalty market, the Minas Gerais startup Alloyal, specialized in loyalty program technologies, has been innovating in the market and helping companies of all sizes in retaining and acquiring their customers by offering a personalized loyalty program solution.

The startup recently announced a partnership with Azul Linhas Aéreas offering the possibility of exchanging cashback accumulated on purchases in the client companies' own apps for Azul Fidelidade points.

“Alloal wants to popularize loyalty in Brazil, bringing together partnerships between major brands such as Magalu, Amazon, LG, Burger King and several Brazilian pharmacies with companies of all sizes. Azul Linhas Aéreas, for example, will allow these companies to offer a benefit that adds value to the user and acts as a major competitive differentiator, in addition to helping the Brazilian people travel,” argues Alloyal CEO Aluísio Cirino.