One of the great allies of Freight Road Transport (TRC) in the pursuit of a more efficient, safe, and sustainable sector is embedded technology. In general terms, they are a kind of device within a larger piece of equipment, such as, in this case, the truck. These items collect data, make decisions, and control specific functions, making it smarter and more efficient.
Telemetry, for example, fits this definition. It allows real-time monitoring of vehicles, providing data on speed, fuel consumption, location, and driver behavior. This technology enables route optimization, reduces operational costs, and increases road safety.
In addition to telemetry, other technologies such as fleet management systems (TMS), cargo tracking, artificial intelligence, and the Internet of Things (IoT) are also being widely adopted in the sector. These tools provide greater control over operations, process optimization, loss reduction, and increased logistics efficiency.
According to data from NTC&Logística, 78% of freight road transport companies in Brazil already use some form of embedded technology in their operations. The main motivators for adopting these advances are cost reduction, increased safety, and improved efficiency. The global consulting firm Frost & Sullivan's report predicted that the market for embedded technologies for road freight transportation in Brazil would grow at an average annual rate of 15% until 2025. The main drivers of this growth were the demand for greater efficiency and safety in freight transportation, as well as the increasing availability of innovative technological solutions.
Thinking of this increasingly evident need in the life of the transporter, Gobrax, a company specialized in fleet technology, developed a product that, in addition to providing autonomy for drivers, has a direct impact on fuel savings and fleet operation optimization, combining innovation and new practices. "Our solution is capable of reducing fuel consumption by 4% to 8%, which can result in a monthly savings of up to R$1,500 per vehicle for fleets that travel more than 8,000 km per month," explains the company's CEO, Duani Reis.
Gobrax's technology offers a range of tools and resources that can assist professional truck drivers in various ways, positively impacting their daily routines and results. With consumption monitoring and instant feedback, it is possible to drive more efficiently and save fuel. Additionally, risk alerts and real-time monitoring enhance road safety, while optimized routes and traffic information facilitate trip planning.
With all these tools, it empowers drivers to drive more efficiently, safely, and economically, as well as facilitating their trip planning and vehicle maintenance.
According to the company's CEO, Gobrax is committed to providing solutions that put the driver at the center of the operation. "We believe it is possible to transform road transportation, making it more efficient, safe, and sustainable. That is why we work daily to ensure this result reaches professional drivers, who are essential to Road Transportation," concludes Reis.
