The growth of Brazilian e-commerce demands technology to match. It is precisely this advancement that Magis5, a São Paulo-based startup focused on automation and multichannel integration, is providing with its platform: connecting sellers to the main online sales channels, such as Mercado Livre, Amazon, and Shopee, integrating all sales, inventory, and logistics operations into a single digital environment. This integration simplifies management and optimizes the performance of complex e-commerce operations.

Now, Magis5 introduces a strategic feature to the market, developed to better serve full commerce operations or those involving multiple brands and channels simultaneously. For full commerce operators managing multiple sellers' CNPJs, the platform offers a complete solution, handling all logistics and sales operations across various channels. This allows sellers to focus exclusively on their business strategies, while operational management is optimized with isolated and secure access profiles.

The functionality was developed to support full commerce operations, facilitating integrated management between contracting companies and service providers.

Imagine a businesswoman who owns an e-commerce store selling household utilities, hiring a full-commerce company to handle the entire logistics operation, avoiding the need to maintain her own operation. This full-commerce company takes on responsibilities such as product importation, inventory and warehouse management, ad creation, and complete e-commerce logistics management.

In this context, the functionality allows the business owner to access the Magis5 dashboard, where the management of operations related to her stores, orders, and marketplace channels is carried out. At the same time, the full commerce company, which serves multiple clients within the same Magis5 login, can grant limited access for each client, ensuring that each one only views the specific information of their sales channels.

Thus, the functionality ensures efficient and secure control, allowing full commerce companies to manage multiple operations simultaneously, while their clients monitor in real time only the data that concerns them.

"This feature was born from a market pain, a demand for control and optimization in high-complexity operations. When each employee accesses only what concerns them, we ensure privacy and data integrity, drastically reduce the risk of errors, and boost operational performance to unprecedented levels," says Claudio Dias, CEO of Magis5.

And he adds: access segmentation also enables the optimized sharing of inventory structures, with control by point of origin. Furthermore, it allows consolidated issuance via a single panel, even for orders from multiple CNPJs and marketplaces, and decentralized management of invoice issuance, with support for multiple billing entities.

From a logistical perspective, the novelty solves one of the biggest bottlenecks in operations with multiple clients: the chaos in order separation and shipping. Now, everything can be done with smart filters by status, channel, marketplace, or CNPJ, streamlining end-to-end processes. This makes the separation and shipping process faster and free of rework.

Additionally, the system supports two flexible inventory management models: centralized stock, serving multiple clients from a single distribution center, and independent inventories, where each client manages their own products. The platform is already compatible with multiple sources and multiple warehouses, providing versatility for different operational structures, from centralized distribution centers to hubs of autonomous sellers.

Another feature of the new tool is the anonymous multi-user model: users from different clients or accounts operate on the same system but do not see each other's actions, providing an extra layer of compliance and confidentiality, essential to ensure security and compliance in operations handling sensitive data from multiple clients, guaranteeing complete confidentiality.

For structured operations in full commerce or hybrid marketplace, the novelty also represents a shift in terms of control and scalability, without inflating operational costs. "This model caters to small sellers who are expanding up to large operations with hundreds of thousands of monthly orders. The benefit lies in transforming complexity into a simple, secure, and auditable process. We take care of the invisible gear so the client can focus on what truly matters: selling more and better," concludes Dias.

For every business, challenges arise in abundance. When it comes to entrepreneurship, obstacles seem to increase, especially in finding clients. Investors often spend a lot of time and money on promoting their products, and sometimes do not see as much positive return. But what if a way was created to guarantee these leads?

It was designed by SÓ Multas, a franchise specialized in traffic solutions. The brand created the "Leads Bag," a platform that allows franchisees to purchase leads – contacts of potential clients who have already shown interest in the company's services.

Designed by Clayton Vitor and Junior Seixas, partners of the company, the idea arose shortly after the Covid-19 pandemic. With the proposal and recent social isolation, the goal was to "develop more value for customers, who were previously neglected." He also mentioned that they aimed "to give reassurance to franchisees about how customers would find the company and vice versa, mainly because our home office was not as well established as it is today," says Seixas.

The franchise uses marketing campaigns nationwide (online and in person) to attract qualified customers who will later be integrated into the platform, which the franchisee can access. Clayton classifies that there are two ways to acquire leads.

We have theauction, which allows the dispute of bids between franchisees for specific leads; and thedirect purchase, where the lead can be acquired instantly for a fixed price, without competition. The entire process takes place in a transparent and easy-to-use system, ensuring full control over the lead flow," he explains.

If it sells out, the offer ends

The network still sets a minimum time for the franchisee to purchase the lead from the moment it becomes available. The idea is to make the customer feel "valued" on the platform, so they don't have to wait long for service, which improves their experience and encourages franchises.

Seixas points out that the main goal is to be a facilitator for franchisees' work, since direct access to interested customers and time savings help improve the franchisee's work, who doesn't need to worry about advertising campaigns, for example. He also reveals that the prospecting is carried out by the franchisor itself, which allows the units to focus on service and conversion.

The market expansion opportunity also becomes an attraction provided by the resource, since there is the possibility of acquiring leads from all over the country. Furthermore, the cutting-edge technology offered by the platform ensures efficient management of the contacts made, as well as all the support provided by the franchisor.

Growing revenue

Currently, the Lead Bag is the fourth largest responsible for customer acquisition for the brand. The expectation is that, in four years, the system will account for half of all franchise sales. The average ticket size of leads is R$ 28 for franchisees, who have the option to insert credits into the platform and spend them on potential contacts – which Clayton considers a saving for the employees.

Over time, it will no longer make sense for the franchisee to spend so much time investing in digital campaigns, and there is also the credit that the franchisee deposits into their account to compete for leads. Another point is that, currently, any lead that enters the brand goes through Bolsa and is offered to franchisees, he adds.

Carlos Guilherme, the franchisee of the brand, adopted the Leads Bolsa structure. Graduated in Accounting Sciences, he found SÓ Multas through a friend and, in this way, opened his branch in Patrocínio, in the interior of Minas Gerais. For him, the lead generation system works as an additional tool in the job.

"The Bolsa has the potential to bring not only more customers to the stores but also to be a catalyst, something that makes the franchisee's work much easier than in a regular operation. Because it is a very diverse market, it can be very well exploited. At the same time, it can generate significant demand for franchises – and it is in this sense that the system comes in. I see it as a strong ally in this regard," he says.

In his first experience with franchises, Carlos reports that he chose to use an auction to acquire some leads, mainly due to its greater ease and accessibility—in comparison to direct sales. He also reports that the first month using the tool was positive for the franchise's revenue.

Furthermore, the Lead Bolsa serves as an incentive for franchisees through awards – one of the franchisees, for example, received a year of free platform usage as a reward.