With the rise in inflation, food and beverages are already emerging among the most sought-after products in the Consumer Day promotions, on March 15, points to a survey conducted by the Bling (ERP) platforms, Tray (e-commerce) and Octadesk (customer service), belonging to LWSA. However, smartphones, electronic devices, fashion and beauty still lead the list of buyers' preferences.
With advantageous discounts that attract buyers, Consumer Week has become an increasingly strategic date for retail. According to Thiago Mazeto, director of Tray, Consumer Week has gained importance in recent years as it is the first event of the year that allows for a boost in retail sales. "At the beginning of the year, the consumer is dealing with the hangover from the year-end parties and the commitments at the beginning of the year like the IPVA, IPTU and school supplies, that's it, of course, affects sales for some sectors. With Consumer Day, we have a kind of Black Friday at the beginning of the year that allows for an increase in sales, explain.
As online SMEs, that operate through the Tray and Bling platforms, they had an increase of 18,3% in sales for March 2024, compared to the same period in 2023. This is a strategic moment for the entrepreneur to boost sales, but it is essential that the planning starts beforehand. Consumer Day, just like other seasonal commercial dates, requires careful preparation to make the most of sales potential, evaluates Marcelo Navarini, director of Bling
In March of last year, the freight platform, Better Shipments, recorded a volume of 1,8 million orders sent by entrepreneurs.
Check out the most purchased products during the period:
- Home appliances – refrigerators, stoves and washing machines
- Electronics – smartphones, notebooks and televisions
- Clothing, footwear and accessories – clothes, bags, jewelry and watches
- Food and drinks;
- Pharmacy items, beauty and perfumery – cosmetics, perfumes and personal care products
Online shopping gains ground and requires retail adaptation
Another survey, the CX Trends 2025, from Octadesk, it highlights that 77% of Brazilian consumers prefer to shop online, while the preference for physical stores fell by 3 percentage points compared to last year, staying at 64%
the CX Trends 2025 research reveals that, besides practicality, factors such as free shipping (62%), product quality (56%) and competitive price (53%) are determinants for the choice of purchase channel. The main means of acquisition include online stores (68%), marketplaces (66%), WhatsApp (30%) and Instagram (28%)
Furthermore, the personalization of the shopping experience has played an essential role. Six in ten consumers claim that personalization and artificial intelligence influence their purchasing decisions. "Today, beyond quality or efficiency, the consumer wants an experience that understands and connects to their needs. Technology should be used as an ally to enhance human service, do not replace it, Rodrigo Ricco stands out, founder and CEO of Octadesk
