TikTok Shop, a feature that allows users to sell products on this social network, has started operating in Brazil.And one of the firstintegration hubthe platform to be included in the country will be Magis5, which alreadyintegratesall the major marketplaces operating in Brazilian e-commerce.
For Magis5 CEO Claudio Dias, the entry of TikTok Shop promises to shake up the e-commerce market in Brazil. TikTok has 111.3 millionusersIn Brazil, the third largest online presence in the world. They are potential clients of different age groups and consumption profiles. In other words, the reach of theplatform"For e-commerce, it's gigantic," he/she/they assess.
Effectiveness lies both in the number of users that can be converted into online sellers and in the diversity of items to be sold, says Dias. "The expectation is of strong appeal for the commercialization, on TikTok Shop, of items in the beauty, personal care and health, fashion, and electronics segments."
The specialist explains that TikTok's 'shop' feature is already available in the United States, the Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand, and Vietnam. Recently, it arrived in Mexico. In all these countries, successfully. In the United States alone, the platform handles $9 billion annually. For Brazil, it's a chance inpotential, and an economically blue ocean," he bets.
According to recent reports (Statista, eMarketer, 2024), the global social commerce market, the segment in which TikTok Shop operates, is expected to reach approximately US$ 1.2 trillion by the end of 2025, driven mainly by platforms such as TikTok, Instagram, Facebook, and YouTube.
The expectation is that the platform will generate up to R$ 39 billion in Brazil by 2028, representing 5% to 9% of the national e-commerce, according to a report from Santander bank.
Magis5 was selected as a strategic partner of TikTok Shop even during the platform's planning phase in Brazil. The agreement, signed under confidentiality, ensured the development of advanced technical integration even before the official announcement. "This partnership reinforces our role as an essential integration hub for sellers in growing their businesses in the national market," highlights Dias.
Magis5 unifies 12 marketplaces – including the recently launched TikTok Shop – into a single integrated platform. Sellers gain agility with automated publishing, real-time inventory control, and centralized order management, simplifying operations that were previously complex and time-consuming.
The solutionautomatewith precision. From documents to logistics ofstockeverything is managed with customizable rules and integrated analytics. "Result?" Reduction ofoperational costselimination of manual errors and capacity toscale salessafely – advantages that explain why the platform moves millions in digital retail," explains the CEO of Magis5.
Based in Rio Claro (SP) and operating nationwide, Magis5 began its operations in 2018. More than R$ 5 billion has already passed through the marketplace integration hub, which has processed over 50 million orders. The company has a team of over 100 employees.
