The LWSA units — Bling and Tray — have just established a strategic partnership with TikTok for the launch of TikTok Shop in Brazil. The movement marks an important step in expanding sales channels for retailers and entrepreneurs by integrating established e-commerce platforms with the dynamic and creative environment of social media.
With the exponential growth of TikTok, Bling and Tray recognized the opportunity to combine their functionalities with the social platform, creating an innovative shopping experience and optimizing the sales process for retailers of all sizes.
Bling is a management system (ERP) aimed at micro and small businesses, offering solutions such as invoice issuance, inventory control, integration with marketplaces and e-commerce platforms, providing simplified and centralized business management. Tray is a comprehensive e-commerce platform focused on entrepreneurs who want to create and scale their online stores, offering advanced customization features, integration with various sales channels, and tools to enhance the retailer's performance.
From now on, merchants using Bling and Tray will be able to connect their e-commerce directly to TikTok Shop — a new platform feature that allows consumers to make purchases in a dynamic and seamless way while interacting with content from brands, creators, and influencers. The integration aims to open a new sales channel, providing consumers with an engaging shopping experience within the app itself.
The partnership enables the creation of a product showcase linked to videos created by influencers, promoting the items in an organic and effective way within the social environment. With the integration of features such as order importation, invoice issuance, inventory management, and logistics, the solution offers a simple and centralized way to manage sales potential on TikTok.
TikTok Shop is an innovative tool that promises to transform the way people discover and purchase products on the platform. Through shoppable videos and live streams conducted by brands, sellers, and creators, the TikTok community can easily discover and purchase the items they want — all without leaving the app.
TikTok Shop seamlessly transitions from content inspiration to product discovery and finally to purchase — all within the app. The innovative and comprehensive e-commerce experience allows brands and sellers to harness the full potential of TikTok, making today's more engaging content even easier to purchase. Discovery buying is what sets it apart, creating authentic connections between brands, sellers, people, and creators.
