Faria Lima creates CEOs to increase revenue

While the market faces economic uncertainties, Brazilian entrepreneurs are increasingly investing in a new currency of value: the authority 30% growth in demand for executive capacity building, focusing on topics such as digital positioning, strategic marketing and personal branding. The phenomenon has gained even more strength with the popularization of social networks as a business channel. Companies led by CEOs active in the media, have 40% more chances to attract investors and close large contracts. The trend, which until recently seemed restricted to the glass offices of Faria Lima, now spreads throughout the country and begins to shape the profile of the leaders of small and medium-sized companies. Behind the scenes of retail, industry and services, entrepreneurs are learning to sell themselves first, and only then, their solutions. This turn of key has driven the corporate education market and transformed personal branding into a new pillar of business growth. The logic is simple: who is seen, is remembered. 

At the forefront of this transformation is the business education market, which has adapted to meet a new demand from Brazilian leaders: master not only management and strategy, but also narrative and digital presence. The trend follows the growing appreciation of the CEO as a communicator of the brand itself. According to an unprecedented research of Group X, a business education hub, conducted with entrepreneurs from different regions of Brazil, in, 41,7% seek training with the aim of stimulating innovation and adaptation to the market. in parallel, topics such as personal branding, strategic marketing and digital authority gain space among the priorities of training, with entrepreneurs seeking to position themselves more actively in networks and expand their influence beyond the operational limits of the company.

The impact of this movement is already perceived in the way entrepreneurs position themselves. “Before, the focus was only on the operation. today, entrepreneurs understand that the way they communicate also directly influences the growth of the company”, says Jorge Kotz, CEO of Group X. The growth of the search for skills aimed at strategic marketing and personal branding reflects a broader change in the profile of the Brazilian entrepreneur, who now sees in his own image a lever of sales, reputation and access to opportunities previously restricted to large brands. In this context, hubs of business education emerge, such as Group X, which has structured specific training to meet this new demand. Instead of focusing only on traditional management, the most sought after programs today combine technical content with strategies of positioning and influence, occupying a central place in the country.