With commercial dates like Consumer Day, the movement in online and physical commerce is growing, making the period one of the preferred targets of scammers. In March 2025, Brazil may record 36 thousand attempted frauds per day that, if made effective, can generate losses exceeding R$ 220 million. The total for the week of the promotional date would be 250 thousand unsuccessful occurrences and R$ 1,5 billion in financial losses.
The data is a projection based on the Fraud Attempt Indicator from Serasa Experian, first and largest datatech in Brazil, that records the incidents avoided by authentication and prevention technologies. The director of Authentication and Fraud Prevention at Serasa Experian, Caio Rocha, highlights that promotional dates attract not only consumers, but also criminals, that take advantage of the increase in purchases to carry out scams such as card cloning, data theft and counterfeiting of advertisements and online stores.
Many consumers are attracted by false offers, for example, and fall for the impulse trap. To avoid losses, it is essential to be wary of excessive discounts, check the credibility of websites and adopt safe practices in transactions. With increasingly sophisticated scams, information and prevention are essential to ensure safe purchases and enjoy promotions without risks, alert Caio Rocha
To avoid losses on Consumer Day, both in online and in-person shopping, check the essential recommendations from Serasa Experian
How to avoid online shopping fraud:
The store's reputation should be researched on review sites and social media before making any payment; it is important to be wary of promotions that are much lower than the market price, because they can hide frauds
You should not click on suspicious links sent by email, SMS or WhatsApp. The ideal is always to access websites by typing the address directly in the browser
It is recommended to use virtual cards for online purchases and to avoid saving payment information on unknown websites
Two-factor authentication should be enabled in financial applications to prevent unauthorized access
Cards and documents need to be kept protected, avoiding leaving them exposed or handing them over to third parties
The card should not be lost sight of when making payments in stores, restaurants or food trucks, because password swapping and theft is still a common scam
After the transaction, it is essential to check the card and cover the keyboard when typing the password
Passwords or authentication codes should not be shared, even if the request seems to come from the bank
Before making a Pix or transfer, it is essential to confirm the recipient's identity in person or by phone to avoid cloning scams
Recommendations for companies:
Invest in fraud prevention technologies to protect the integrity and security of your company's operations
In an increasingly digital and interconnected business environment, where fraud evolves and expands rapidly, layered fraud prevention is not just a good practice, but a strategic necessity
Ensure the quality and accuracy of the data from fraud prevention solutions through solutions that continuously improve in response to changes and threats of fraud
Understand the user's profile deeply and constantly seek to minimize friction points in their digital journey, ensuring a smooth experience without compromising security
Use fraud prevention as a lever to generate revenue, implementing an intelligent orchestration of solutions that maximizes security, reducing losses and allowing for a faster and more reliable shopping experience for the customer
