The dietary supplement sector in Brazil has never been so heated. Rated 6,4 billion reais in 2023 and projected to reach the mark of 10,8 billion by 2028, the segment has been the target of investors attentive to new consumer demands
It is in this scenario of strong expansion that Raphael Mattos, one of the country's leading experts in franchises and accelerated business growth, announces his entry as a partner of the company, brand of plant-based protein supplements, that has already captured 2,5 million reais and has a strategic team of investors, including the singer Di Ferrero
Mattos's arrival in the corporate structure of Sunrize is not just a strategic move, it is a milestone for the scalability of the operation. Founder of Scale Company and Acelera, franchise accelerator that boosted some of the largest networks in the country, the entrepreneur has a strong track record of turning promising businesses into success stories. Now, he joins Sunrize with the goal of structuring the brand's expansion and taking it to a new level of growth, taking advantage of the consumption wave that drives the healthy food sector in Brazil
"The demand for plant proteins is on the rise and Sunrize has great potential for impact". The strategy now is to expand our production capacity, optimize the distribution chain, with a strong presence in digital, and position the brand to reach an even larger audience, affirms
According to the expert, the growth plan involves not only the consolidation of Sunrize in the national market, but also the exploration of new international fronts. With a business model structured to attract strategic investors, the company is preparing to scale up and compete in the market with industry giants
"Sunrize is already born in a highly promising niche", catering to an audience that seeks healthy and sustainable alternatives, without compromising on quality and nutritional performance. Now the brand has everything to accelerate its presence and capture an even larger share of a market that continues to grow rapidly, Mattos finishes
