The dietary supplement sector in Brazil has never been so active. Valued at 6.4 billion reais in 2023 and projected to reach 10.8 billion by 2028, the segment has been the target of investors attentive to new consumer demands.
In this context of rapid expansion, Raphael Mattos, one of the country's leading experts in franchises and accelerated business growth, announces his partnership with the company, a brand of plant-based protein supplements, which has already raised 2.5 million reais and has a strategic team of investors, including singer Di Ferrero.
Mattos's arrival to Sunrize's corporate board is not just a strategic move, it is a milestone for the scalability of the operation. Founder of Scale Company and Acelera, a franchise accelerator that propelled some of the country's largest networks, the entrepreneur has a strong track record of turning promising businesses into success stories. Now, he joins Sunrize with the goal of structuring the brand's expansion and taking it to a new level of growth, leveraging the consumer trend that drives the healthy food sector in Brazil.
"The demand for plant-based proteins is on the rise, and Sunrize has great potential for impact. The strategy now is to expand our production capacity, optimize the distribution chain, with a strong focus on digital presence, and position the brand to reach an even larger audience," he states.
According to the specialist, the growth plan involves not only consolidating Sunrize in the national market but also exploring new international fronts. With a structured business model to attract strategic investors, the company is preparing to scale up and compete in the market with industry giants.
"Sunrize is already born in a highly promising niche, serving an audience seeking healthy and sustainable alternatives without compromising quality and nutritional performance. Now, the brand has everything to accelerate its presence and capture an even larger share of a market that continues to grow rapidly," concludes Mattos.
