Startups emerge with disruptive ideas, often revolutionizing traditional sectors with unique solutions. In Brazil, there are already more than 12 thousand of them, according to a report by Cortex Intelligence in partnership with the entrepreneurship network Endeavor. This means that many Brazilians may not even know what the word "startup" means, but a good part of them already uses the services of these companies, that operate in an increasing number of market areas, bringing technology to make life easier
According to Marilucia Silva Pertile, mentor ofstartups and co-founder ofStart Growth, that supports visionary founders on their journey to the next level, combining expertise, capital and experience, startups are gaining more and more space. "They are divided by verticals related to the specific sectors or industries in which they operate", and each vertical represents a market segment or a business area with its own characteristics and needs. At Start Growth, we usually support mainly HRtechs, FINtechs, EDUtechs, DATAbases, MARtechs and HEALTHtechs, account. According to the startup mentor, it is common for some of them to belong to more than one vertical as well.
Check out the main startup verticals and some successful cases in the market below:
FINtechsThey are startups that offer financial solutions, like digital banks, payments, loans, insurance, and investments. Among the success stories is Nubank, Creditas and Méliuz. "At Start Growth, we usually support Fintechs". Inclusive, our newest venture is Smart Save, startup that offers an innovative solution for those who want to save and invest money automatically, according to your daily expenses, like a digital piggy bank, account
HEALTHtechsThey are focused on technology for the healthcare sector, including telemedicine, medical devices, hospital management, and well-being. Among some well-known cases in Brazil are Doctoralia and Dr. Consultation
EDUtechsThey are startups that develop technologies for education, like online teaching platforms, learning tools, and solutions for school management. Among some cases is Coursera, Descomplica and Eduk
AGtechsThese companies are focused on agriculture and agribusiness, generating solutions for optimizing agricultural production, resource management, and sustainability. Some examples are Agrorobotics and Agromatic
MARtechsFocused on marketing and advertising, these startups develop tools for marketing automation, data analysis, and the personalization of campaigns., like Google Analytics and Salesforce
HRtechsThey are startups that develop solutions for human resources management, like Gupy, Revelo and Sólides
INSURtechsCompanies that innovate in the insurance sector, offering more affordable products, customized and efficient through technology. Among them are Pier and Minuto Seguros
FOODtechsStartups focused on innovation in the food sector, including food delivery, protein alternatives, and sustainability in the food chain. Ifood is the biggest example in the vertical
MOBILITYThey are companies that operate in the mobility sector, including shared transportation, electric vehicles, and solutions to improve urban mobility. Some examples are Uber, 99, Bird and Tesla.
