Startups emerge with disruptive ideas, often revolutionizing traditional sectors with unique solutions. In Brazil, there are already more than 12,000 of them, according to a report by Cortex Intelligence in partnership with the entrepreneurship network Endeavor. This means that many Brazilians may not even know what the word "startup" means, but a large part of them already use the services of these companies, which operate in increasingly more areas of the market, bringing technology to make life easier.
According to Marilucia Silva Pertile, mentor ofstartups and co-founder ofStart Growth, which supports visionary founders on their journey to the next level by combining expertise, capital, and experience, startups are gaining more and more space. They are divided into verticals related to specific sectors or industries in which they operate, and each vertical represents a market segment or a business area with its own characteristics and needs. At Start Growth, we mainly support HRtechs, FINtechs, EDUtechs, DATAbases, MARtechs, and HEALTHtechs, she says. According to the startup mentor, it is common for some of them to belong to more than one vertical as well.
Check out the main startup verticals and some successful cases in the market below:
FINtechsThey are startups that offer financial solutions, such as digital banks, payments, loans, insurance, and investments. Among the success stories are Nubank, Creditas, and Méliuz. At Start Growth, we usually support Fintechs. In fact, our newest investment is Smart Save, a startup that offers an innovative solution for those who want to save and invest money automatically, based on their daily expenses, like a digital piggy bank, she says.
HEALTHtechsThey are focused on technology for the healthcare sector, including telemedicine, medical devices, hospital management, and wellness. Among some well-known cases in Brazil are Doctoralia and Dr. Consulta.
EDUtechsThey are startups that develop technologies for education, such as online learning platforms, learning tools, and school management solutions. Among some of the cases are Coursera, Descomplica, and Eduk.
AGtechsThese companies are focused on agriculture and agribusiness, providing solutions for optimizing agricultural production, resource management, and sustainability. Some examples are Agrorobotics and Agromatic.
MARtechsFocused on marketing and advertising, these startups develop tools for marketing automation, data analysis, and campaign personalization., such as Google Analytics and Salesforce.
HRtechs: These are startups that develop solutions for human resources management, such as Gupy, Revelo and Sólides.
INSURtechsCompanies that innovate in the insurance sector, offering more affordable, personalized, and efficient products through technology. Among them are Pier and Minuto Seguros.
FOODtechsStartups focused on innovation in the food sector, including food delivery, alternative proteins, and sustainability in the supply chain. Ifood is the biggest example in the vertical.
MOBILITYThey are companies operating in the mobility sector, including shared transportation, electric vehicles, and solutions to improve urban mobility. Some examples are Uber, 99, Bird, and Tesla.
