In Brazil, the number of artificial intelligence systems is already in the millions. The estimate is from the AI created by Microsoft, which also revealed that 74% of the micro, small and medium enterprises in the country already use the technology, in all areas and with different functionalities
The tool has become popular, mainly, to increase efficiency and automate repetitive tasks, freeing employees to focus on more strategic activities, in addition to improving decision-making, providing data analysis
A Br24, Catarinense partner of the global software Bitrix24 (management platform, CRM and marketing, it is one of the companies that is betting on artificial intelligence to enhance the relationship with client organizations, users of this software. The company has just developed Biatrix,virtual assistant that is being recognized by users for its efficiency and problem-solving ability
A Biatrix – name that blends the nickname Bia, the AI of artificial intelligence and the suffix "trix" of the software brand – is ready to serve customers 24 hours a day, seven days a week. According to the CEO of Br24, Philip Bento, the success has been so great that client organizations have expressed interest in incorporating the virtual assistant into their systems as well
Customers are really interested in having this technology, and we are realizing that Biatrix can be a solution to attract new customers, "scale our business", Bento states. "She has been very effective".
Trained based on the functionalities of Bitrix24, Biatrix can recognize who the clients are – and, more than that, who is the contact in the client organization. It dispenses with manual and operational settings; it only demands that it be given "missions". "It is a technology that provides more speed and accuracy", score Bento
For example, quote the CEO, Biatrix "doesn't leave anyone in the support queue". But, according to the executive, the artificial intelligence assistant is closely monitored by human intelligence. "To feed Biatrix and make it truly effective", a kind of human curation was created in the company. They are professionals dedicated to training artificial intelligence, observing her responses, acting to make it better and better.”
The launch of Biatrix coincides with the moment when Br24, through its CEO, just participated in an immersion in the innovation ecosystem of China. AND, in Filipe Bento's assessment, the virtual assistant in artificial intelligence of the company is at the forefront of cutting-edge technologies that it experienced up close in the Asian country
There, Bento participated in the World Artificial Intelligence Conference (Waic), in Shanghai. Also visited Kuaishou (or Kawai, how it is known in Brazil, the Baidu pole, "a giant in artificial intelligence". "The digitization of life in China is something impressive". Everything and everyone is connected, to everything and everyone, "all the time", summarize the CEO of Br24
