Organizations from different sectors have been generating data at an exponential rate, but most of this information remains underutilized. Many companies still face difficulties in integrating sources, structuring data, and converting it into business intelligence. For specialists, the most efficient solution lies in the use of artificial intelligence algorithms and predictive analysis — tools capable of automating processes and supporting decisions with greater accuracy.
Although it may seem challenging for some sectors, this is the field of action for startups that master data infrastructure and AI application. These companies have been developing technologies that organize and process large volumes of information, becoming essential allies for businesses seeking to gain efficiency, scale operations, and make informed decisions.
According to Eduardo Langowski, CEO ofLeads2b— startup that uses big data and AI to create marketing and sales solutions — the problem is not with the technology, but with the low visibility of these solutions among Brazilian entrepreneurs. "Many of these startups prioritize technical development and product validation in specific niches, leaving communication and sales strategies for later. As a result, even high-value solutions face barriers to gaining traction," he comments.
He also highlights that, with more than 25 million active companies in Brazil, the market is promising but requires infrastructure to scale. "Without good distribution, even the best product risks not thriving," he states.
In this scenario, investment becomes a key factor. More than financial resources, experienced investors offer strategic knowledge, connections, and support to structure critical areas. " Capital helps, but it is the right guidance that ensures long-term sustainability. The entrepreneur needs to be prepared to absorb this exchange with maturity," reinforces Langowski.
With this purpose in mind, Start Growth — a venture capital firm that combines capital, operations, and market intelligence — is launching a new selection round focused on startups with data and artificial intelligence solutions. The deadline for registrations has been extended toJune 17The initiative allocates up to R$ 5 million to selected companies, and the application process is available on the website.www.startgrowth.com.br.
The selection takes place in three stages: online registration, presentation of solutions, and in-depth analysis of the business plan. In addition to financial support, approved startups receive assistance from the Start Growth team to accelerate their sales strategies and consolidate the operational model.
ToMarilucia Silva Pertile, co-founder of Start Growth and startup mentor, the goal is to attract businesses that treat data as strategic assets. "Today, data is the new oil. But to extract value, you need to know how to refine it." We seek startups that master this logic," he assesses.
The executive explains that companies with solutions focused on system integration, workflow automation, predictive analysis, and AI applied to business operations will be prioritized.
Trajectory and impact
Since 2014, Start Growth has been acting as an investor and accelerator for startups, supporting companies to overcome the so-called "valley of death" — the critical phase between validation and market scaling. Starting from the Start Growth Method, the accelerator combines capital with practical operation and direct support from the founders.
Among the recently supported cases are theSmartSave, fintech that automates the building of financial reserves with digital microeconomies, and thePontomaisHRtech for team management and time tracking, which already has over 1 million active users.
Leading the investment strategy is Marilucia Silva Pertile, an administrator with specializations in Startup Valuation, Commercial Management, and Strategic Planning. In the last few months alone, she led the allocation of over R$40 million in new investments.
According to the manager, the focus of the current call is on startups with SaaS, B2B, or B2C models, that have the potential for rapid growth and intensive use of data, automation, and AI. "Our focus is on founders who combine a product vision with execution capability and a desire to scale," he concludes.
