A Name, leading company in Latin America in crypto-based financial services, announces the third edition of the report'Crypto Panorama in Latin America', a comprehensive study on the trends and behaviors that shape the crypto economy in the region. The research highlights a year marked by the growth and maturation of the crypto market, driven by factors such as regulation, technological innovations and greater institutional participation.
In Brazil, the adoption of cryptocurrencies continued to expand, with a 6% increase in the platform's user base. One of the main highlights of the study is the preference of Brazilians forstablecoins, that surpassed Bitcoin in purchases made in 2024. USDC and USDT accounted for 26% of the digital assets purchased in the country, while BTC represented 22%, reflecting the interest in more stable options in the face of the volatility of the real
"With an increasingly dynamic crypto ecosystem and regulation advancing, Brazil continues to be a strategic market for us. The study data shows that the Brazilian market is maturing rapidly, with more experienced investors who diversify their portfolios more. The trend is that this evolution will continue, driven by institutional growth and greater access to blockchain-based financial services, says Bárbara Espir, Country Manager of Bitso Brazil
Profile and behavior of Brazilian investors
In a year of consolidation for the crypto market, Brazil remained one of the main markets for Bitso in the region. The number of users of the platform in the country reached 1,9 million, recording a growth of 6% compared to the previous year. The dominant age group among investors continues to be 25 to 34 years old, representing 38% of active users
Another highlight is the greater diversification of the Brazilian portfolio. In 2024, Bitcoin remained the most held asset in the country, but your participation in the portfolios decreased by 13 percentage points. This movement is associated with profit-taking after the appreciation of the cryptocurrency throughout the year. On the other hand, stablecoinshow USDT and USDC gained relevance, with an increase of 7 percentage points in the ownership of these assets
The growth of memecoins was also a phenomenon in the country, with a focus on the PEPE token, which had an increase of 12 percentage points in the composition of investors' portfolios
In addition to diversification, the study also points to an advancement in the sophistication of Brazilian investors. The number of users using advanced trading tools grew in 2024, reflecting a greater interest in more elaborate negotiation strategies. Bitso Alpha, that allows the execution of programmed orders and the use of technical analysis, has been increasingly adopted by customers
Regulation drives adoption and investor security
The advancement in regulation has been a decisive factor for the maturation of the crypto market in Brazil. With the discussions about the Legal Framework for Cryptocurrencies and the regulation ofstablecoinsgaining space, investors have gained more confidence to operate in the sector. This regulatory evolution not only strengthens user protection, but also attracts institutional investors, that seek a more structured and transparent environment. As a result, greater predictability has stimulated the adoption of cryptoassets and consolidated Brazil as a market with great potential for the sector
The report analyzed the behavior of the base with more than 9 million users of the Bitso platform, throughout the entire year of 2024. The focus was on the countries where the company operates: Argentina, Brazil, Colombia and Mexico
To read the full report, access the sitehttps://blog.bitso.com/pt-br/bitso-panorama-cripto-america-latina-2024.
