A Name, Latin America's leading crypto-based financial services company, announces the third edition of the report'Crypto Panorama in Latin America'a comprehensive study on the trends and behaviors shaping the region's cryptoeconomy. The research highlights a year marked by growth and maturity in the crypto market, driven by factors such as regulation, technological innovations, and increased institutional participation.
In Brazil, the adoption of cryptocurrencies continued to expand, with a 6% increase in the platform's user base. One of the main highlights of the study is the preference of Brazilians forstablecoins, which surpassed Bitcoin in purchases made in 2024. USDC and USDT accounted for 26% of the digital assets purchased in the country, while BTC represented 22%, reflecting the interest in more stable options amid the volatility of the real.
“With an increasingly dynamic crypto ecosystem and advancing regulation, Brazil continues to be a strategic market for us. The study’s data shows that the Brazilian market is maturing rapidly, with more experienced investors diversifying their portfolios more. The trend is for this evolution to continue, driven by institutional growth and greater access to blockchain-based financial services,” says Bárbara Espir, Country Manager of Bitso Brazil.
Profile and behavior of Brazilian investors
In a year of consolidation for the crypto market, Brazil remained one of the main markets for Bitso in the region. The number of platform users in the country reached 1.9 million, registering a 6% increase compared to the previous year. The dominant age group among investors remains 25 to 34 years old, representing 38% of active users.
Another highlight is the greater diversification of Brazilians' portfolios. In 2024, Bitcoin remained the most held asset in the country, but its share in wallets decreased by 13 percentage points. This movement is associated with taking profits after the cryptocurrency's appreciation throughout the year. On the other hand,stablecoinsas USDT and USDC gained relevance, with a 7 percentage point increase in the holding of these assets.
The growth of memecoins was also a phenomenon in the country, with emphasis on the PEPE token, which saw an increase of 12 percentage points in the composition of investors' portfolios.
In addition to diversification, the study also indicates an advancement in the sophistication of Brazilian investors. The number of users utilizing advanced trading tools increased in 2024, reflecting a greater interest in more sophisticated trading strategies. Bitso Alpha, which allows for the execution of scheduled orders and the use of technical analyses, has been increasingly adopted by clients.
Regulation drives adoption and investor security
Advancement in regulation has been a decisive factor in the maturing of the crypto market in Brazil. With the discussions about the Legal Framework for Cryptocurrencies and the regulation ofstablecoinsgaining space, investors have gained more confidence to operate in the sector. This regulatory evolution not only strengthens user protection but also attracts institutional investors seeking a more structured and transparent environment. As a result, greater predictability has encouraged the adoption of cryptocurrencies and established Brazil as a highly potential market for the sector.
The report analyzed the behavior of the base with over 9 million users of the Bitso platform throughout the year 2024. The focus was on the countries where the company operates: Argentina, Brazil, Colombia, and Mexico.
To read the full report, visit the website:https://blog.bitso.com/pt-br/bitso-panorama-cripto-america-latina-2024.
