Sanofi's Consumer Healthcare unit announced today the appointment of Érica d'Almeida e Silva as the new Head of E-commerce. With over 12 years of experience in acceleration, growth and online sales, Érica arrives to lead the development and implementation of digital sales strategies, in addition to optimizing the user experience on the company's website
This appointment underscores Sanofi's commitment to strengthening its digital presence and getting even closer to consumers. The Consumer Healthcare unit aims to significantly expand its online operations, reflecting the growing importance of e-commerce in the health and wellness sector
Érica d'Almeida e Silva expressed her enthusiasm for the new challenge: "It is an honor to be able to join such a talented team! I am excited to offer my expertise and further boost our business.She emphasized her goal of contributing to the growth of the area and strengthening the relationship with consumers, focusing on leading brands like Dorflex, Novalgina, Allegra and Enterogermina
With an impressive career that includes stints at companies like Red Bull, Whirlpool and Mercado Livre, Érica brings extensive experience in leading local and global teams. In his last position at Red Bull, she led the acceleration and sustainable growth of e-commerce in Latin America and the Caribbean, developing strategic partnership agendas with online clients and platforms
Érica's arrival at Sanofi marks an important moment for the company, that seeks to expand its digital presence and enhance the online shopping experience for its consumers. With your expertise in digital transformation and e-commerce strategies, she is expected to play a crucial role in the growth and innovation of Sanofi's Consumer Healthcare unit
