Brazilian retail has played a fundamental role in creating formal jobs in the country. With a balance of 244 thousand new jobs just in the first quarter of 2024, Brazil continues to set records in the labor market. According to data from Caged, disclosed by the Ministry of Labor and Employment (MTE), the number of formally employed workers reached 46 million, the largest ever recorded in the historical series since 2002
Among the sectors that contributed the most to this increase, retail stands out, that has been responsible for a significant part of the new jobs. Networks like Priority 10, that is expanding its operations in the second half of 2024, they are examples of how the growth in the number of units and the increase in revenue have enhanced job creation. "The expansion of our network has brought direct job opportunities", mainly in regions where the market was more retracted, says Rogério Zorzetto, CEO of Priority 10
With the sector heated, the expectation is that 2024 will end with even higher numbers of new jobs. The retail segment, driven by openings and the expansion of large chains, has significantly contributed to this trend
New establishments, new job positions
The growth of Priority 10 in the second half of 2024 is illustrative of how the expansion of large retail networks directly impacts job creation. The increase in the number of units inaugurated by the company, allied to revenue growth, created new job opportunities. According to Zorzetto, "each new store opened represents dozens of new direct and indirect jobs", strengthening not only the local economy, but the sector as a whole.”
The expansion of these networks not only benefits workers who find new job openings, but also benefits the end consumer. The expansion of the supply of products and services generates competitiveness, in addition to boosting economic development in different regions of the country, mainly in areas that did not have large retail networks
Outlook for the end of 2024
Based on the numbers presented until the beginning of the second semester, the projection is that retail is expected to continue driving job creation until the end of 2024, as attested by Zorzetto. The positive balance of 244 thousand jobs in the first quarter indicates a trend of sustainable growth, mainly in networks that have expanded their operations at an accelerated pace
According to Rogério, the goal is to end the year with even more inaugurations, consolidating retail as a force for job creation in the country. "We believe that the demand for new professionals will continue to grow", as we expand our presence in new markets,"he emphasizes"
