Everyone knows the great impact that some seasonal dates have on commerce and people's purchasing behavior regarding certain products, and with Easter, it wouldn't be different
According to the survey conducted byWinnin, platform that uses proprietary artificial intelligence to map cultural trends based on internet video consumption, Cacau ShowandLindtthe most mentioned brands during the period, each with distinct strategies, but both with a great impact on consumers
Cacau Show was the brand that stood out the most during the period, leading the ranking of most discussed companies about "Easter" on the main social networks — Instagram, TikTok, Facebook and YouTube — between April 1 and April 21, with1,6 million mentions. Lindt has secured second place in engagement share, with impressive1,1 million mentionsand leadership in user-generated content (UGC), highlighting the high public interest in their premium products
Furthermore, other brands, like Lacta, Bauducco and Tortuguita, they also gained great prominence on social media with campaigns focused on last-minute shopping, chocolombas and illustrative pieces, what they tampered with the consumer's imagination.
Owned Content, Earned and Paid on the theme of "Easter" on Instagram, TikTok, Facebook e YouTube de 01/04 a 21/04. Brazil. All genders and ages
Long before Easter, about four months before the date, influencer reviewsthey were already circulating spontaneously on social media focusing on the main releases of the period, how prices, packaging and new flavors
According to a survey released byNexus, 52% of Braziliansthey intended to buy Easter eggs, even with the price increase caused by inflation and the rise in the average value of the Easter basket
Being one of the most important dates for the Christian and Jewish calendars, Easter goes beyond religious celebration and establishes itself as a strategic moment for commerce. The traditional chocolate eggs are part of the imagination of young and adults, making the period highly attractive for marketing actions and promotion of seasonal products
