Everyone knows the significant impact that certain seasonal dates have on commerce and people's purchasing behavior regarding specific products, and Easter is no different.
According to the survey conducted byWinninplatform that uses proprietary artificial intelligence to map cultural trends based on internet video consumptionCacau ShowandLindtThe most mentioned brands during the period, each with distinct strategies, but both with a significant impact on consumers.
Cacau Show was the most prominent brand during the period, leading the ranking of companies most mentioned about "Easter" on the main social networks — Instagram, TikTok, Facebook, and YouTube — between April 1 and 21, with1.6 million mentionsLindt has already secured second place in engagement share, with impressive1.1 million mentionsand leadership in user-generated content (UGC), highlighting the high public interest in its premium products.
Additionally, other brands such as Lacta, Bauducco, and Tortuguita also gained significant attention on social media with campaigns focused on last-minute purchases, chocolombas, and illustrative pieces that stirred the consumer's imagination.
Owned, Earned, and Paid Content on the theme "Easter" on Instagram, TikTok, Facebook, and YouTube from 04/01 to 04/21. Brazil. All genders and ages
Long before Easter, about four months prior to the date, influencer reviewsThey were already circulating spontaneously on social media, focusing on the main releases of the period, such as prices, packaging, and new flavors.
According to a survey released byNexus, 52% of BraziliansThey intended to buy Easter eggs, despite the price increase caused by inflation and the rise in the average value of the Easter basket.
As one of the most important dates for the Christian and Jewish calendars, Easter goes beyond religious celebration and establishes itself as a strategic moment for commerce. Traditional chocolate eggs are part of the imagination of young and old, making the period highly attractive for marketing actions and promotion of seasonal products.
