Flowbiz (formerly Mailbiz), specializing in CRM and automation for e-commerce, signals a new and ambitious phase of expansion and seeks formarket leadership, now as part of the Sankhya group: "We want to be a reference in data-driven relationship marketing in Brazil and Latin America., declares Lucas Brum, Partner and Commercial Director of Flowbiz.
This vision is driven by a history of consistent growth in recent years, which has built a solid customer base alongside the continuous evolution of its technological platform — highlighted by the recent acquisition by Sankhya and the subsequent rebranding to Flowbiz marking the beginning of this new cycle.
E-commerce DNA is a legacy of proven results
Flowbiz's deep specialization in the e-commerce universe has its roots in its founding. Born in 2012 as Mailbiz, the company was created by Vinicius Correa based on a market need. At the time, many e-commerce operations, including a family member's, suffered from relying excessively on limited channels like email for customer relationships. This origin, focused on solving specific "pains" of online retail, shaped the company's DNA, which over 13 years built a reputation for excellence.
Before its integration into Sankhya, theFlowbizalready had more than 80 employees, presence in over 20 Brazilian states, and exceeded 1,100 active clients, including prominent names such asWepink, Brooksfield, Zelo, Guess Brazil, Logitech, and Growth SupplementsGrowth was a constant, with the company recording a 45% increase in its last year of independent operation.
This platform's success has always been linked to its ability to deliver tangible results, such as increased LTV (Lifetime Value), improved retention and repurchase rates, and optimized sales conversion, exemplified by features like the "Journeys" module, effective in recovering and reactivating abandoned carts. Market recognition also came through awards, such as winning the ABComm Digital Innovation Award for three consecutive years (2022, 2023, and 2024).
Expertise to unlock growth in relationship marketing
The ambition to become a regional reference is supported by a constantly evolving technological platform.Today, Flowbiz represents this new stage: a performance CRM for e-commerce that goes far beyond email and delivers concrete results through multiple media, unified data, and applied intelligence., details Thiago Pitta, CTO of Flowbiz.
For the future, the company is betting on innovations such as "Flows," new automation modules designed to enable hyper-personalization of campaigns. Aligned with this technological vision, Vinicius Correa, CEO of Flowbiz, emphasizes the ultimate goal: "We are a company thatUnderstands the e-commerce game, speaks the language of retailand deliver solutions that unlock growth.”
Sankhya as a catalyst for expansion and new vision
Integration with the Sankhya ecosystem is a crucial pillar in this expansion journey. The strategic partnership not only strengthens Flowbiz's structure and reputation but also expands its reach to a significantly larger audience — including industries and retail in general, which increasingly demand sophisticated solutions for their e-commerce operations.
“Today we see Flowbiz integrating our ecosystem with Ploomes and our ERP, adding value to our comprehensive management platform. She fits in by creating more differentiation for our solutions and the possibility of serving industries and retail in a broader way.", said André Britto, CFO of Sankhya. This synergy with Sankhya's ERP solutions and Ploomes' CRM creates an important competitive advantage.
Rebranding as a symbol of a new era and renewed ambition
The change from Mailbiz to Flowbiz, complemented by the signature "by Sankhya," is more than just a name change; it symbolizes the company's maturity and future vision. Vinicius Correa explains that the previous name no longer reflected the scope of what the company had become and its aspirations.The choice of the name Flowbiz was born from the desire to translate this new phase:more fluidity, more integration between areas and channels, more focus on our clients' business (the 'biz')", comments the CEO."
Lucas Brum reinforces this perspective: “Flowbiz was born with the purpose of better reflecting everything we have become: a platform that helps e-commerce businesses create personalized, profitable, and sustainable strategies. The rebranding aims to position Flowbiz on a different shelf, with CDP, CRM, and strategy..”
With a solid track record, cutting-edge technology, a new visual identity that reflects its new phase, and the strategic momentum of the Sankhya group, Flowbiz is prepared to consolidate its position in Brazil and soar higher in Latin America.We were never just another tool. But now we want to deliver even more with our technology. We are the strategic partner for those who want to make business flow and turn data into real growth.", concludes Lucas Brum."
