THECustomers Day, celebrated on September 15th, is an opportunity for companies to strengthen their relationship with their consumers and boost sales. With the date gaining increasing importance on the retail calendar, businesses of various sizes are seeking strategies to attract, engage, and retain their customers.
Among the most used strategies by retailers is the personalization of offers. Knowing the profile of consumers and segmenting the audience based on their preferences and purchasing habits can increase conversion chances.Fernanda Clarkson, CEO of SuperFrete, recommends the adoption of some specific strategies, such as:
- Free shipping offers and exclusive discounts:Shipping is one of the most important factors in online purchasing decisions. Free shipping or exclusive discounts during Customer Day can be a great differentiator to attract consumers.
- Partnerships with logistics platforms:Fernanda points out that, for small businesses, relying on partner platforms like SuperFrete to simplify freight management can be a significant differentiator. "By simplifying shipments and reducing shipping costs by up to 80%, companies can offer better delivery conditions and increase their conversion rate," he comments.
- Targeted Marketing Campaigns:Using targeted digital marketing campaigns can help the company reach its target audience more effectively. "Investing in targeted ads on social media and email marketing with personalized offers are tactics that yield good results," he/she recommends.
- Investing in Customer Experience:Clarkson highlights the importance of providing a good shopping experience. In addition to offering good prices and delivery conditions, it is essential to ensure that the shopping experience is intuitive and enjoyable. Efficient customer service and a simplified purchasing process can increase the chances of the customer returning.
- Loyalty and Rewards Programs:Creating loyalty programs that reward repeat customers can also be an effective strategy. "Customers like to feel valued. Offering reward points, discounts on future purchases, or early access to new collections can encourage new purchases and increase retention," he explains.
Success story: Maiana Rodrigues Studio
An example of how these strategies can drive results is the case ofMaiana Rodrigues Studio. The artisan, who already has more than 400 thousand followers on her business profile, started selling pieces online to generate extra income and now sends her exclusive products even abroad.
Since the beginning of her business, Maiana has relied on SuperFrete for shipping her products. The platform, which was recommended by another artisan, simplifies the shipping process by allowing you to quickly generate shipping labels via phone or computer without leaving home, in addition to offering much cheaper shipping options for your customers.
Thus, Maiana has more time to dedicate to creating new pieces, strategies, and valuable content that not only boost her business but also inspire thousands of other women who also have crochet and crafts as a source of income. Specialists recommend that, to celebrate Customer Day, companies should plan their actions in advance, target the right audience, and use various channels to communicate their offers.
