A survey by Ticket, the Benefits and Engagement brand of Edenred Brazil, conducted with nearly ten thousand people, revealed that 40% of Brazilians have the habit of ordering food via delivery and that 11% make one to two orders per week. When analyzing only Generation Z consumers, aged 15 to 28, this percentage rises to 51%.
Another survey by the brand that reveals preferences for different types of cuisine shows that “fast food”It is the most requested category on delivery, followed by "Brazilian food," "snack bar," "pizzeria," and "meats." A Ticket also calculated, based on transactions with the Restaurant Ticket (and the balances of Restaurant from Ticket Flex and Ticket Super Flex), the average spending on delivery. From January to May of this year, the highest was recorded in Japanese food purchases, at R$ 84.80, while the lowest was in orders of Minas dishes, at an average of R$ 49.59 per meal.
Online market
The Ticket survey also showed that, unlike ready-made food orders, online grocery shopping is still limited to a small segment of the brand's user base. Among the respondents, 15% said they have the habit of using the service and 3% place orders every month. Among Generation Z consumers, the number of people who are accustomed to making online purchases at these establishments rises to 17%.
Attuned to the trends and needs of its audiences, Ticket has partnerships with the main delivery platforms, as well as major restaurant chains that offer home delivery. Outback, Bacio di Latte, Madero, Panelinha Fit, Pronto Chef, Pronto Light, Cumbuca Boa, Grancoffee, and Olga Ri have recently joined the companies that accept payment with Ticket Restaurante or through the Restaurant tracks of our Ticket Flex and Ticket Super Flex solutions.
