A Quality Digital, company listed on BM&FBOVESPA and a reference in innovative digital solutions, announces the completion of the acquisition ofDrivenTechnology, specialized in solutions for the evolution of digital channels for large companies in the Brazilian market.
With this, the Driven Tecnologia brand becomesDriven Tecnologia by Quality Digitaland its solutions become part of Quality's Digital Strategy, Growth and E-commerce business unit.
With this evolution, Quality Digital consolidates itself as the first company to combine technology and digital communication, positioning itself as Intelligence Driven Innovation by integrating data, business, and innovation in the implementation of digital channels. "Now, the solutions of both companies will encompass business strategy definition, digital strategies, process management, marketing automation, sales funnel, customer relationship, and results measurement. The Digital Strategy, Growth, and E-commerce unit involves data-driven services for collection, analysis, and optimization of results," says Fabrizzio.Topper,CEO and Co-Founder of Driven Technology.
Specialized in digital transformation, Driven Tecnologia offers a wide range of solutions for channel digitization, from strategic planning to implementation. Your omni-commerce projects deliver strategic design, applied to business modeling, customer journey, and customer experience. Driven has six areas of focus: Experience Design, Business Modeling, Data Intelligence, Tech Lab, Creative Lab, and Performance Lab. The company has projects carried out in 15 countries, with more than 20 awards and approximately 1,400 projects completed throughout its history.
A new approach focuses on more precisely addressing the marketing needs of large companies by combining consulting and technology implementation. We will deliver to our clients more cost reduction, increased content reach, improved productivity, more accurate decision-making, better engagement, and conversion.optimization of more complex or creative tasks and improvement of omnichannel relationships with customers”, says Britto Júnior, CEO of Quality Digital.
Beyond Data
According to Forrestera global research and consulting company that provides insights into the impact of technology on businesses and consumers, the estimate is that global marketing technology spending will exceed $215 billion by 2027, with an annual growth rate of over 13%. This year, the amount is expected to reach US$ 148 billion. This expansion is a reflection of a series of factors, but mainly of the unprecedented technological evolution we have seen in recent years (after all, we are in the era of AI and data).
THEGrowth Report report,According to Twilio Segment, 40% of companies face obstacles due to poor data quality or lack of infrastructure. However, those that implemented CDPs (Customer Data Platforms) observed a 32% increase in their growth between 2022 and 2023, compared to 21% among those that did not adopt the platform. Coincidentally, the study indicates that 24% of companies plan to decrease their investments in CRM over the next 12 months, likely because they will migrate them to CDPs.
O ISG Provider Lienscompares the advantages and strengths of a martech, highlighting transparency about the strengths and weaknesses of service providers and the differentiated positioning of service providers in relevant areas.
