Privalia, one of the most comprehensive multi-brand digital platforms in Brazil, takes a strategic step in its luxury curation with the arrival of Goldbergh and Bogner. A Goldbergh, a Dutch brand, is a global reference in sophisticated sports fashion, while Bogner, which has a unique look both on and off the slopes, combines the best of luxury in ready-to-wear and active sports. Both will make their debut on the platform with a selection of exclusive pieces starting August 12.
The partnership with both reinforces Privalia's commitment to democratizing access to major brands, combining design, innovation, and values aligned with the demands of today's consumer. Goldbergh's launch will feature a 100% women's product mix, and Bogner will have 70% women's items and 30% men's, ideal for those looking to elevate their style on any occasion.
Thiago Nascimento, CCO of Privalia, highlights that the partnership enriches the premium curation, strengthening the platform as a destination for sophisticated fashion. "The arrival of Goldbergh and Bogner further elevates the quality and design of our portfolio, in addition to aligning with the profile of our consumer, who seeks innovation and brands that share values such as sustainability and responsibility. This is a fundamental part of our journey as an agent of transformation in the market," he states.
Founded in 2009 in Amsterdam by designers Lieke van den Berg and Sandra Peet, Goldbergh was born with the mission to bridge the gap between performance on the ski slopes and urban fashion. The brand quickly conquered the market with its characteristic style that exudes luxury, quality, and confidence, offering pieces that balance performance and a sophisticated look.
In addition to design, Goldbergh stands out for its strong commitment to sustainability and animal welfare. The brand uses feathers certified by the Responsible Down Standard (RDS), a global seal that ensures the feathers and down are obtained from ducks and geese that have not been mistreated. Concern for the environment is also reflected in the choice of materials. The brand uses fabrics from sustainable sources, such as recycled polyester from PET bottles, and Primaloft Eco filling, which is made with 70% recycled material.
Bogner, founded in 1932 by Willy Bogner Sr., is a company that imports skis, equipment, and Norwegian knits. With each new collection, the brand combines timeless sporty style with fashion and functionality. In winter, Bogner is known for its premium skiwear, which works both on the slopes and after skiing. In summer, the brand focuses on technical golf clothing and casual looks.
