With the arrival of the second semester, companies from various sectors are already starting preparations for year-end activities with corporate gifts and welcome kits aimed at employees and partners. What was previously handled with agendas and institutional pens is now replaced by more sophisticated and functional products, such as executive backpacks, personalized carry-on luggage, and high-end travel accessories.
The trend reflects a new market positioning, where useful items with a strong identity enhance the company's image and contribute to a more connected organizational culture. One of the companies that identified this movement was Sestini, a national reference in the backpack, luggage, and accessories segment, which has been expanding its presence in the B2B market with customized solutions for large companies.
Gifts with purpose and sophistication
To get an idea of the business opportunity, the "Brindes Sector in Brazil 2024" survey, conducted by LTP Personalização, reveals that the Brazilian corporate gift market generated approximately R$ 3.1 billion in gross revenue last year, accounting for 2.5% of the global market. Growth accompanies the appreciation of strategies that strengthen organizational culture and create more meaningful experiences between brands and people.
"There is a growing demand for products that go beyond the present. Companies want to offer items that represent their identity and are useful in the daily lives of those who receive them. This has driven, for example, the search for customized executive backpacks and carry-on luggage that combine sophistication, durability, and visual fidelity," says Pamela Mariano, brand manager at Sestini.
Premium customization as a competitive advantage
The brand's corporate portfolio includes backpacks, briefcases, travel suitcases, and protective covers, all designed with a focus on the professional routine. Among the clients served are names such as TOTVS, Eurofarma, Coca-Cola FEMSA, Ovomaltine, Ninho, Banco do Brasil, and Canadian Solar, who have invested in the brand's products as tools for team appreciation and institutional reinforcement.
UV printing customization is one of Sestini's differentiators in this segment, offering a premium finish, high color fidelity, and superior resistance, with no risk of peeling or wear with use. In addition to this technology, the brand also offers other customization options, such as transfer, embossing on metallic plates, embroidery, laser engraving, and silk screen. "Reinforcing the value of the partner brand with aesthetic and functional quality," complements Pamela.
Currently, the Southeast region leads the demand for Sestini's corporate products, a direct reflection of the concentration of companies and the local economic strength. Nevertheless, the brand maintains operations with nationwide reach, offering consultative service and logistical structure adapted to different business profiles across the country.
Onboarding to business travel: functionality as a brand value
With the return to in-person work and the increase in hiring, the brand also sees growth in interest in personalized onboarding kits, which add convenience and identity to the employee's journey from day one. "Functionality is the new luxury. The bags and backpacks we develop accompany the employee from the first meeting to the next business trip, with safety, comfort, and design," says Pamela.
By 2025, the brand aims to establish the B2B front as a strategic growth pillar, investing in customized solutions that turn the act of gifting into brand experiences with utility, identity, and purpose.
