In the era of social media, a simple bread can attract more followers and engagement than many established brands. A curious example happened with a profile dedicated to posting photos of this product, which, in just 33 days, accumulated more than 60,000 followers. The secret? Consistency, creativity, and the strategic use of challenges to attract the audience.
A recent survey titled "Digital Marketing and Sales Maturity in Brazil," conducted in partnership between Resultados Digitais, Mundo do Marketing, Rock Content, and Vendas B2B, revealed that 94% of Brazilian companies adopt digital marketing as their main growth strategy. Furthermore, the research indicated that 50.9% of companies invest between 1% and 2% of their revenue in actions of this type of strategy, while 17.5% allocate between 3% and 4%. On the other hand, data from Gartner consultancy show that global marketing investments increased from 6.4% in 2021 to 9.5% in 2022.
According toSamuel Pereira, specialist in audience and digital scale, this phenomenon reinforces an essential lesson: when the brand adopts a consistent and intriguing plan on platforms, the game changes completely. "Digital positioning has the power to transform public perception and, consequently, the story of any business. Regularly publishing, creating content that sparks interest, can be the key to scaling sales through audience growth," he says.
For him, the brands that stand out on social media are not just selling a product or service, but building a community. When a corporation positions itself strategically, the audience not only follows but also engages, identifies, and, most importantly, becomes loyal.
How to position yourself on social media
By developing an effective social branding strategy, brands increase their visibility while strengthening their identity, generating greater engagement, and creating a loyal follower base. "Furthermore, this positioning on social media allows for a virtuous cycle where audience growth results in greater trust, loyalty, and, of course, increased conversion," the specialist points out.
This bread shop and other similar stories show that any business, regardless of its size, can reach a considerable audience and boost sales by using platforms intelligently and strategically. The first step is to understand that consistency, authenticity, and the ability to generate value for the audience are the main drivers of success in the digital world.
