Brazilian e-commerce is experiencing a period of rapid and challenging transformations. With the increasing digitization of consumption, more consumers have migrated to online shopping, driving the growth of the sector. However, this growth is not always linear. Many retailers still face obstacles in maintaining sustainable operations and increasing the conversion of visitors into repeat customers.
In a highly competitive environment, where options for consumers are vast and expectations are increasingly high, understanding how to stand out and retain customers becomes essential. In this context, strategic management of customer relationships emerges as a decisive differentiator for the success of online stores.
According to the data from theCRM Report ofEmail, which analyzed thousands of e-commerce transactions, the way of engaging with the customer base can directly impact the results.
1. The contact frequency and its impact on sales
Frequent sending of communications is a relevant factor for the performance of online stores. According to the analyzed data, e-commerce sites that sendmore than 30 campaigns per monthregister an average revenue ofR$ 45 thousandwhile those who send between 1 and 4 campaigns remain in the range ofR$ 2,333.
Thus, maintaining constant contact can help solidify the brand in consumers' memory. However, the effectiveness of this contact depends on the relevance of the content and the segmentation of the audience.
2. The role of automation in customer conversion
The implementation of automation directly impacts sales. Companies that useautomated welcome flowsregister a revenue143% largerthan those that do not adopt this strategy.
Automation allows communications to be sent at the most appropriate time for each customer, avoiding gaps in the relationship and increasing conversion chances.
3. Abandoned Cart Recovery
The cart abandonment rate in e-commerce remains high, but data shows that a structured approach can mitigate this problem. Companies that useautomation for recovering abandoned cartsvia e-mail and WhatsApp they can recover up toR$ 298 thousand/monthin sales that would otherwise be lost.
The automation of these interactions also impacts thereturn on investment (ROI), which can reachR$ 9.01in this type of campaign.
4. The relationship between the size of the contact base and revenue
The data shows that e-commerce withmore than 100 thousand contactsregister an average revenue ofR$ 33,835/monthwhile those with fewer than 5,000 contacts remain in the range ofR$ 1,584/month.
Thus, expanding the customer base, when done in a qualified manner, can directly influence financial results. Strategies such as active lead capture and efficient segmentation can contribute to this growth.
5. The impact of CRM on e-commerce organization
E-commerce businesses that use a structured CRM tool have an average revenue ofR$ 21,900/month, while those who do not use remain inR$ 5,300/month.
CRM is not just a repository of customer information, but a tool that enables campaign personalization and improves communication throughout the customer journey.
Structured relationship: the decisive factor for the growth of e-commerce
The data indicates that building a structured relationship with customers can make a difference in e-commerce performance. The recurrence of communication, the use of automation, and the qualified capture of contacts are elements that directly impact the results.
The analysis of this information can help retailers identify areas for improvement in their operations and develop more effective strategies for customer retention and conversion.
Mailbiz is the ideal partner to boost sales and results in e-commerce! With over 5,000 clients, we offer personalized strategies and advanced technology in automation and CRM. Our team of specialists helps you retain customers through tools such as lead generation, repeat purchases, campaign creation, landing pages, segmentation, automation, and cart recovery. All of this with an intuitive dashboard to facilitate management.
