What is your preferred channel for communicating with companies? Each of us has our favorite way where we feel most comfortable doing so, which requires the market to be available to retain its customers and boost sales. Taking another step forward in this mission, Pontaltech, a technology company specializing in omnichannel communication, has just announced the appointment of Márcia Assis as the new marketing manager, with the goal of strengthening the company's presence in the market as a reference in innovative solutions in the field.
With 15 years of experience consolidated across different companies and sectors focusing on marketing and branding, her professional journey has enabled her to tackle challenging projects that helped her develop important skills and a broader strategic vision of the market, having worked in various areas of business development, go-to-market strategy for brands and products, 360 marketing campaigns, performance marketing, content marketing, and events.
Everyone, lessons they intend to apply directly in this new phase. "I have always had a keen eye on the market, and when I learned about the opportunity for the marketing manager position at Pontaltech, I immediately identified with the company's values and its expansion phase. The connection with the team and leadership was very natural from the beginning of the process, which made my eyes light up to walk through this door," she shares.
Your arrival was fundamental to the company's new phase, as explained by Renata Reis, CRO of Pontaltech. "We want to transform communication between companies and clients by offering solutions that truly simplify and optimize this relationship. Our challenge is to redefine the role of marketing to drive the company's new phase, something that, under Marcia's leadership, we have high expectations of building something very meaningful," she states.
Assuming the position of department manager, the professional will be responsible for leading the team with a focus on repositioning the brand, aligning inbound and outbound marketing strategies, content (website, blog, and social media), events, and institutional communication – integrating marketing with other company departments to increase this synergy and achieve the expected results.
In a scenario of increasing competition and constant technological innovations, the challenge will certainly be great. But none of this dampens the expectations of the new manager. "I am confident that we will be able to reposition Pontaltech as an innovative reference in the sector, and for that, I plan to work with data to make more assertive decisions, investing in strategic actions, strengthening our presence at major industry events, and enhancing content marketing. I also want to build a high-performance team focused on results and innovation," he emphasizes.
With significant experiences built on these fronts, the goals could not be better. "We want marketing to be a driver of Pontaltech's growth. Márcia's arrival gives us great expectations that we will acquire more large accounts and establish ourselves in more market sectors, increasing recognition of our expertise and directly contributing to an increasingly better financial result," concludes Renata.
