Father's Day opens the calendar of special dates for commerce in the second half of the year with expectations of good results among Small and Medium Enterprises (SMEs) that operate online stores. In the ecosystem of digital solutions, LWSA, that brings together companies with solutions for e-commerce, retailers managed to move nearly R$ 1 billion, between the months of July and August 2023
The total, 6,7% higher than that measured by the company in 2022 corresponds to the GMV in transactions recorded by the Tray and Bagy platforms, that offer solutions for SMEs online, how to create websites, integration with marketplaces, marketing, among other services, for the operation of an e-commerce or virtual store.
The performance is higher than the overall sales volume of commerce on Father's Day 2023 than, according to the National Confederation of Trade in Goods, Services and Tourism (CNC), grew 2%.For this year, the CNC estimates that sales during the period will grow 4,7%.
Among the best-selling product categories during the period are auto parts and tools, clothes and shoes, accessories, jewelry and electronics.According to Thiago Mazeto, director of Tray, platform that offers e-commerce solutions such as creating online stores, marketing and integration with marketplaces, Father's Day is an important date because it measures the temperature of how sales and performance in the sector will be in the second half of the year
Furthermore, it is a great opportunity for entrepreneurs to invest in promotions, kit creations, among other initiatives, to boost their sales. "It is a fundamental date for us to feel the temperature of the sector for the rest of the year and a golden opportunity for retailers to attract consumers and boost their sales", affirms.
Logistics demand increases
Higher sales also impact the growth of demand for logistics services by SMEs. The Best Shipping, freight integrator that serves e-commerce segments, recorded an increase of 7,6% in the months of July and August 2023, when 130 million orders were sent, through the platform.
"With various suppliers", the platform allows the entrepreneur to offer attractive shipping options to the customer and we know that this is important because shipping is one of the main factors in the consumer's purchasing decision, explain Vanessa Bianculli, Marketing manager of Melhor Envio.
Credit card and Pix are most used
The credit card remains the most used payment method, for allowing installment payments, but there is a growth in operations with Pix. "The consumer always seeks convenience and ease and", when faced with confusing payment methods or ones that redirect you to other pages, he may end up giving up on the purchase, explain Monisi Costa, Payments & Banking director at Vindi.According to her, offering a wide range of payment options that meet the diverse preferences of customers reduces the abandonment rate, when the product is left in the virtual cart, without the purchase being completed
