In 2024, Brazilian e-commerce revenue exceeded R$ 200 billion, with growth of over 10% compared to the previous year, according to data from the Brazilian Association of Electronic Commerce (ABComm). This year, the outlook is that the sector will grow even more, between 10 and 15%, and attract three million new buyers.In this optimistic and opportunity-filled scenario, theVendizape-commerce platform for creating virtual catalogs, arrives on the market with the goal of democratizing access to online sales for small entrepreneurs. The tool offers the possibility to create intuitive virtual catalogs that function as online stores, even for those who lack technical knowledge or investment to develop their own website.
SecondAndré Campos, CEO of VendizapThe platform was developed to meet the needs of small business owners who already sell online via WhatsApp but face limitations in terms of resources and production capacity. "Most of our clients already use WhatsApp to sell their products, but they spend hours responding to messages, sending photos and descriptions. With Vendizap, they can create a virtual catalog in minutes and send the store or product link to their customers, who can make the purchase directly through the catalog, streamlining the entire sales process," explains Campos.
According to the Ministry of Economy, 99% of businesses in Brazil are Micro, Small, and Medium Enterprises (MSMEs), accounting for a significant portion of the Brazilian GDP. However, according to Sebrae, 50% of these companies close within the first five years of existence. Considering the economic impact that such businesses have on the Brazilian market, empowering small and medium entrepreneurs becomes not only necessary but also advantageous. To strengthen this segment, Vendizap's solutions prioritize facilitating access to e-commerce for such businesses.
With the e-commerce platform, small entrepreneurs can easily and intuitively create personalized virtual catalogs, including photos, descriptions, and prices of products. Merchants can offer online payment and delivery options and track sales and inventory management in one place, making business management easier. Additionally, Vendizap also offers the option to complete the sale via WhatsApp, aligning with the importance of this feature for small entrepreneurs, who use it to maintain a good relationship with their customers.
"Micro, small, and medium-sized enterprises are an indispensable part of our economy. Therefore, it is essential to empower them so that they have greater competitiveness potential and can stay in the market. Vendizap is born from this perception and the understanding that tools initially considered informal, such as WhatsApp, can indeed boost businesses given the importance of the customer experience," complements Campos. The e-commerce platform offers affordable monthly plans and does not charge fees on products, in addition to allowing sales without a CNPJ, making commercialization even easier for small entrepreneurs.
