Recent data from the Central Bank shows that, in the first half of 2024, the Pix payment method had more than 28 billion transactions, the equivalent of more than R$ 11 trillion transacted. Such figures reinforce how essential the platform has become in the country, making users' lives easier – that no longer pay fees to transfer money – how much for the merchants, that have lower fees than card machines, for example
Nathan Marion, general manager of Yuno, global payment orchestrator, points out that the reason for the platform's great success goes beyond savings on bank fees. "Pix is a very practical method", that allows making a transaction with just a few clicks directly from the cell phone. The money is credited to the beneficiary's account instantly, without the need to wait several business days as in other modalities. For these reasons, its use is encouraged by merchants, that grant special prices to those who choose the method, points
So much so that a recent survey by Cielo showed that, no e-commerce, Pix has already surpassed credit cards as the users' favorite method, being the most used by about 67% of people. "The same study shows that", while 92% of retailers see an increase in the use of Pix, cash is losing traction, with 80% of merchants saying that their use has decreased significantly, score Nathan Marion
For the executive, the trend is that Pix will become increasingly strong in the country, that has been one of the global leaders in the use of A2A (account-to-account) methods, you count the bill, in the translation in Portuguese. "Besides this data from the Central Bank and Cielo, the study The Global Payment Report, from Worldpay, showed that the modality has the capacity to reach half of the transaction value at POS in Brazil by 2027, explain
Exemplifying the reason for this propensity, Marion talks about new modalities of Pix, that is willing to dominate the installment purchase market as well. "Besides the standard transfer, that is already a success, there is the Guaranteed Pix, that can bite into the market currently dominated by credit cards, since a study by Serasa Experian shows that 71% of consumers tend to split their purchases whenever possible. This new service, in addition to being advantageous for those who do not have a credit limit at the bank, can still avoid spending on annual fees
The recurring purchases market, like subscription and streaming services, can also be included by Pix. This is because it is planned, by the end of this year, the launch of Automatic Pix, a modality that allows the scheduling of various accounts through the platform. Data from a Fiserv study already shows us that Generation Z is willing to abandon credit cards for bill payments such as electricity and water (32%), or in recurring subscription transactions (19%). The Automatic Pix can reach these people, moving the economy in different sectors, as more services will start to be paid for by the platform, how, for example, the scheduling of gas and electricity bills and also other purposes such as school fees and even consortium installments, score Nathan Marion
In this way, the tool also helps more people become part of the national financial system, because the ease of use and its versatility encompass even those individuals with little familiarity with banking services. According to the Central Bank, Pix has contributed to the financial inclusion of more than 71 million Brazilians, "with the states that have the fewest physical bank branches being the ones that use the platform the most", explain the executive
With about three years of existence, Pix recently reached its record number of transactions, reaching 224 million transactions in a single day. In 2023, it was the most popular payment method in Brazil, with almost 43 billion operations, a growth of 75% compared to the previous year, according to data from the Brazilian Federation of Banks (Febraban). "With such penetration in the Brazilian market and ease of use", we can affirm that these numbers tend to increase more and more, making Pix the favorite option for Brazilians in any transaction, finish Marion
