A PipedriveEasy and effective sales CRM for small businesses launched today Pipedrive Pulse, a smart prospecting toolkit that helps sales teams focus on the most suitable leads and take control of the sales funnel. The company also presented simplified plans aligned with how customers sell, scale, and succeed. Additionally, it revealed two powerful enhancements, Team Inbox and branching automations, developed to increase team productivity and simplify communication in a collaborative workspace.
In different tools, regions, and company sizes, prospecting remains one of the main challenges for sales professionals. According to a Pipedrive survey, approximately 60% of CRM users have difficulties with pre-sales activities, especially with lead qualification and nurturing. Small business sales teams are usually lean, with representatives handling multiple roles and dozens of active leads and deals at any given time, making qualification and prioritization not only useful but essential. Pulse is Pipedrive's response to this challenge, bringing together enrichment, scoring, and nurturing of leads, as well as an intelligent sales feed, all in one place to help teams focus on what matters most.
With Pulse, users can fill in missing lead data to increase qualification and reach, score leads based on what is most important to their business, automate nurturing with email sequences and personalized reminders, and instantly identify high-priority opportunities using a customized sales feed.
"Pulse is like having a co-pilot for your entire sales workflow," says Viktoria Ruubel, CPO of Pipedrive. Salespeople are constantly pulled in ten directions at once, chasing leads, switching guides, updating spreadsheets. Pulse brings clarity to the chaos, helping them focus on the right prospects, take the necessary actions at the right time, and ultimately close more deals with less effort. It is smart, fast, and designed for the way sales actually happen.
The Pulse toolkit will remain in beta version until the end of the third quarter. More information about Pulse can be foundhere.
Pipedrive is also launching two powerful enhancements to increase team productivity: the Team Inbox and branching automations. THETeam InboxCentralizes email communication in a collaborative workspace, allowing multiple users to access, manage, and respond to customer messages efficiently, all without leaving the Pipedrive CRM. Asbranched automationsThey allow users to create smarter workflows based on specific conditions that follow different paths according to certain criteria. This helps teams automate follow-ups, personalize customer journeys, and work more efficiently at scale.
New plans that reflect the clients' real needs
Along with Pulse, Pipedrive is also launching a redesigned set of pricing plans that are more intuitive, better aligned with business growth stages, and packed with added value for customers.
- THELiteIt is the new starting point, helping teams organize their sales in a simple and intuitive workspace with essential tools such as lead and funnel management, AI-generated sales reports, and Pulse's new real-time sales feed;
- THECrescimentoreduces manual work and creates momentum through email automation, forecasting tools, and incentive sequences, so that salespeople can focus more on closing deals than on searching for tasks;
- THEPremiumAdds power and precision to the entire sales cycle with features such as lead generation, customized deal scoring, data enrichment, contracts, and electronic signatures.
- THEUltimateoffers all the power of Pipedrive's CRM, giving advanced teams access to enriched data, account-level security, expanded usage limits, and an environmentsandboxto test and optimize performance in all markets.
"We heard our clients loud and clear: they wanted plans that reflected how they actually use Pipedrive," says Viktoria Ruubel. "These updates make it easier for teams to access the resources they need, stay focused, and grow."
For many existing clients, switching to the new more suitable plan means more resources for the same cost. The Pulse Feed, the main feature of the new Pulse toolkit, will be available to all Pipedrive users, regardless of their plan. More advanced tools, such as custom scoring and data enrichment, will be included starting from the Premium plan.
More details about the new plans:Link
See the video herewith more details
