Photoroom, the world's most popular AI-powered photo editor for e-commerce, launches Visual Ads Automation, a groundbreaking GenAI solution that transforms entire product catalogs into fully branded ad creatives—ready for all channels and formats.
This launch is bolstered by the strategic acquisition of GenerateBanners , a startup specializing in automated image generation with high-precision text layout. This is Photoroom's first acquisition and follows a $43 million Series B investment round, bringing the company's total funding to $64 million. GenerateBanners' technology is fully integrated with Photoroom's API.
A strategic acquisition to enter the advertising creation market
Photoroom's API already supports the creation of millions of product images, but customers needed template-based text composition to convert these images into ready-to-run ads. GenerateBanners solves this exact challenge, enabling consistent brand campaigns across all marketing and sales channels.
"I created GenerateBanners to free companies from repetitive design work by automating visual content," says Thibaut Patel, founder of GenerateBanners. "Visual ad automation opens a new era in digital marketing: any static product catalog can now be transformed into a programmatic ad engine that scales on demand."
With GenerateBanners now part of Photoroom, Visual Ads Automation becomes the first cutting-edge GenAI solution that covers both sides of ad production: stunning images and automated text composition, delivered at catalog scale.
"When you need the same product photographed in ten languages and fifty formats, traditional creative workflows break down," says Matt Rouif, co-founder and CEO of Photoroom. "Photoroom is becoming the AI-powered creative agency for millions of businesses. Our new API enables teams to generate branded visuals programmatically, at any scale, reducing costs and increasing performance," Rouif emphasizes.
Visual Ads Automation: The Power of Personalization at Scale
Visual Ads Automation lets you define rules for image, text, and brand assets once, then generate thousands of perfectly formatted variations.
Advanced AI image processing capabilities:
- AI Background Removal: Clean, high-precision cutouts delivered in milliseconds.
- AI Background Generation: Reimagine any photo package with photorealistic studio, lifestyle, or seasonal backdrops, without the need for a 3D set.
- AI Shadow Generation: Add contact shadows and ambient shadows compatible with the new landscape, increasing depth perception and click-through rates.
- AI Resize & Expand: Automatically expands image edges, allowing a single master creation to be adapted for stories, reels, banners, and other formats without the need for manual cropping.
- Auto-adjust localized text: Paste any language variant and the engine automatically adjusts font sizes, realigns text, and rearranges line breaks for you.
- Always on brand: colors, fonts, logos, seals, and disclaimers are uploaded only once, ensuring that each creation faithfully follows the style guide, with absolute precision.
- Batch creative generation: Provide a CSV file, spreadsheet, or flow via API and generate thousands of ads.
Unlimited visuals, unlimited use cases
This new feature addresses a wide range of marketing and commerce needs, including:
- Display and Performance Ads: Generate perfectly sized creative for programmatic, retargeting, and paid social placements in seconds.
- Social and e-commerce banners: Create on-brand main images and promotional badges for marketplaces, storefronts, and seasonal campaigns—all automatically scaled to any aspect ratio.
- Multi-channel campaigns: Feed the entire funnel, from CRM emails to push notifications, affiliate placements, and search ads, with consistent, personalized visuals and copy variations.
- Product catalog creativity at scale: Maintain consistent branding across millions of SKUs and regional variants without touching a design file.
- Bundle or set showcases: Highlight cross-selling collections or bundles without additional studio filming or manual composition.
With instant visual production, marketers can now iterate campaigns in real time, double down on performance, and focus their energy where it matters most.
“Looking ahead, autonomous AI agents will create the majority of marketing assets, and specialized APIs like Photoroom's will be the backbone of this new creative workflow,” concludes Matt Rouif.
Proven ROI of Photoroom API
Photoroom's underlying AI technology already generates measurable results:
- GoodBuy Gea increased conversion rates by 23%.
- Plug reduced CPA by 2.5x and doubled CTR.
- Smartly increased ROAS by 18.4% and CTR by 72% across six campaigns.
Industry movement confirms the trend: 91% of European digital advertising professionals already use or are testing Generative AI, according to IAB Europe and Microsoft Advertising. Furthermore, MarketsandMarkets projects that AI investments for sales and marketing will jump from $58 billion in 2025 to $240 billion by 2030.
