The employer branding hub, ILoveMyJob, released the rankingLoved Companies, which lists the most loved companies to work for in Brazil. The research aims to highlight organizations that understand and meet the expectations of talent, as well as to map the trends and practices shaping the labor market in the country.
The survey interviewed 865 professionals from different regions of Brazil, predominantly from the Southeast and South, to identify companies that stand out in people management and in creating work environments based on well-being, innovation, and purpose. The most representative sectors were tech companies, industries, and other segments with a higher participation of senior-level professionals (35%) and leadership (30%).
At the top of the national ranking are Natura, Vale, and Grupo Boticário, recognized for their modern management practices, innovation strategies, and connection with employee values. Multinational companies like Google and Microsoft also appeared among respondents' mentions as global reference examples in technology and innovation. Despite this, the ranking exclusively highlights companies that operate in Brazil and cater to the specificities of the local market.
“Today, companies need to go beyond competitive salaries. Actively and routinely listening to talent is essential to creating environments that inspire and meet the growing expectations of employees. This practice not only continually improves the employer brand, but also allows us to anticipate behaviors and build lasting relationships with employees.”, says Angélica Madalosso, CEO of ILoveMyJob.
Who are the 10 most loved companies to work for:
1st –Nature
2nd –OK
3rd –Boticario Group
4th –Eurofarma
5th –Petrobras
6th –Eletrobras
7th –Itau
8th –Own Business (desire to undertake)
9th –CPFL
10th –Echoenergia
What makes a company admired by its employees?
According to the survey, the most valued factors for defining an ideal work environment include:
- Positive organizational climate (18%)
- Transparency and efficient communication (16%)
- Autonomy (12%)
- Flexibility (11%)
- Appreciation and recognition (10%)
- Respectful and inclusive environment (9%).
Another highlight was the increasing use of technology and social media in attracting and retaining talent. Platforms like LinkedIn were mentioned by 46% of respondents as the main channel for seeking opportunities, followed by networking (32%) and job sites (15%).
The inclusion of "Own Business" in the Top 10, according to the survey, reflects a trend indicated by respondents seeking greater autonomy in their careers. The main reasons for dismissal highlighted in the survey were poor remuneration (45%), lack of a career plan (30%), and workload overload (15%).
Main trends observed in the ranking
In addition to the initiatives of the best-positioned companies, the study highlighted some trends:
- B2C Focus:B2C companies, such as Natura and Grupo Boticário, have strengthened their presence through strong investment in employer branding.
- Differentiated corporate benefits:Companies are increasingly offering benefits beyond the traditional package. Grupo Boticário, for example, stood out with Auxílio Pet, an innovation in the market. The study analyzes that, possibly, the choice of benefits stemmed from active listening to the employees and, thus, reflects on the well-being of all of them.
- Digital transformation:Investments in technology and digitalization drive modern and dynamic work environments. Companies like Itaú stand out in this regard.
- Innovation:All companies in the ranking prioritize innovation, regardless of the sector. Natura, Vale, and Grupo Boticário, for example, are constantly seeking new solutions and ways to improve processes.
- ESG: Most companies prioritize ESG (Environmental, Social, and Governance) issues, with good corporate practices, sustainability, and social responsibility, which have a significant impact on attracting and retaining talent.
- Flexibility:Hybrid and remote models remain preferred among talent and contribute to a healthy balance between the employee's professional and personal life.
- Sector:The 2024 ranking showed a dominance of companies from the energy sector, driven by interest in ESG and sustainability.
A Loved CompaniesIt is conducted annually by iLoveMyJob and presents an analysis of the best practices in employer brand management in Brazil. The complete report is available on the website www.lovedcompanies.com.br.
