Digital frauds are advancing at a rapid pace and challenging trust in the global financial system. In Brazil, increasingly sophisticated scams have become part of consumers' routines. Among the most common practices are opening bank accounts with false documents, online purchases in the name of third parties, payment account hacking, card cloning, and even the use of manipulated videos through deepfake technology to deceive family members, friends, and companies.
According tothe "The Future of Finance 2025" report by Veriff, a leading identity verification company that recently opened a technology hub in São Paulo, the number of fraudulent attempts increased by 21% over the one-year period between 2024 and 2025. In Brazil, 69.5% of companies already use artificial intelligence to combat fraud, while 16.5% are in the process of implementation — but the situation remains concerning. According to a recent survey by Serasa Experian, the country recorded over one million fraud attempts for the second consecutive month in 2025, highlighting the urgency of investing in more rigorous identity verification and risk prevention solutions.
Financial services remain among the main targets of criminals. According to Veriff's research, in the past year alone, one in twenty verification attempts involved someone trying to impersonate another person, a type of scam that, without the support of proper technology, can cause millions of dollars in losses for companies and consumers. In the United States, 35% of companies in the sector reported financial losses, with 13% indicating an impact of up to 20% of their annual revenue. In the same period, 47.5% of consumers reported experiencing some type of online fraud.
Kaarel Kotkas, founder and CEO of Veriff, one of the 25 most influential young entrepreneurs in Northern Europe, explains that the financial sector continues to be the main target of criminals due to quick financial returns and states that, to prevent crimes, it is necessary to anticipate. Our mission is to ensure that real people have access to services, while criminals are blocked in an intelligent and scalable way, even in the face of increasingly sophisticated threats.
AI as a threat and solution
Artificial intelligence, however, appears as a turning point in this scenario. Although more prevalent in attacks — 60.5% of respondents reported an increase in AI use in scams and 31.94% of Americans have already been targeted by fraud involving AIdeepfakeTechnology has also become one of the main allies in risk prevention. Solutions such as digital identity verification and biometrics are already a reality in 83% of companies, and another 81% plan to expand the use of these technologies.
Digital trust as a competitive advantage
For Andrea Rozenberg, general manager of Veriff in Brazil, digital trust has become a key factor for competitiveness, especially in high-risk sectors such as finance, payments, and cryptocurrencies, which have fraud rates nearly twice the global average. "The future of financial services will be defined by companies' ability to protect their customers in an increasingly digital environment. Biometrics is a powerful tool, but it cannot act alone. Authentication must combine multiple layers of verification and risk intelligence to truly protect the global financial ecosystem. The combination of AI verification, biometrics, and continuous authentication is essential to building secure and trustworthy experiences," he states.
Currently, there are already solutions capable of identifying manipulated images, performing advanced biometric analyses, detecting abnormal behavior patterns, and strengthening user authentication in real time, making artificial intelligence the main shield against fraud. With the increasing sophistication of attacks, it is expected that in the coming years, technologies such as detection ofdeepfake"Continuous authentication and real-time identity verification become even more strategic to protect companies and consumers," Andrea emphasizes.
