Spotify released the Brazilian edition of the report today.Loud & Clear 2025,revealing a new milestone for the country's music industry: in 2024, Brazilian artists generated more thanR$ 1.6 billiononly on Spotify — one31% increase compared to the previous year and more than double the amount distributed in 2021.
The growth of revenue generated on Spotify exceeds the growth of the recorded music market in Brazil, which is currently the 9th largest market in the world in terms of revenue. According to theIFPI Global Music Report 2025,The Brazilian recorded music market grew by 21.7%, surpassing R$ 3 billion in revenue for the first time and becoming the country with the fastest growth among the ten largest music markets in the world.
"Royalties generated on Spotify by Brazilian artists are growing faster than the Brazilian music market. Our Loud & Clear report presents these gains clearly and directly, while Spotify for Artists allows each creator to monitor their own performance in real time. This transparency gives musicians the confidence to turn this momentum into their next single, a larger tour, or a new ambitious project," statesCarolina Alzuguir, Head of Music at Spotify Brazil.
Beyond economic data, the report also provides insights into how Brazilian music is being discovered: it continues to reach audiences around the world while maintaining strong consumption within the country. In 2024:
- Brazilian music has been present inmore than 815 million user playlists around the world— with the United States, Mexico, Germany, the United Kingdom, and Spain leading the list of Brazil's biggest music fans;
- The number of artists who generatedMore than R$ 1 million in revenue has tripled since 2019;
- 84% of the tracks in the daily Top 50Spotify Brazil's were by local artists;
- More than 60% of the revenuegenerated in the country remained in the Brazilian market.
In 2024, Brazilian artists werediscovered by new listeners nearly 11.8 billion times on Spotify- a 19% increase compared to the previous year, highlighting the country's growing global appeal in music. Among women, the results are also impressive: international streams ofBrazilian artists grew 51% this year.
"Before payment, comes discovery. Last year, Brazilian music generated billions of first plays and appeared in hundreds of millions of playlists on Spotify. Artists track this growth in real time through Spotify for Artists, welcome new listeners immediately, and turn the first listen into loyal fans. This cycle of return turns curiosity into community — and it is the community that drives a career," concludes Carolina.
The full version of the report is available at: [Para o registro]
