Spotify today released the Brazilian edition of its Loud & Clear 2025 , revealing a new milestone for the country's music industry: in 2024, Brazilian artists generated more than R$ 1.6 billion on Spotify alone — a 31% increase compared to the previous year and more than double the amount distributed in 2021.
The growth in revenue generated by Spotify surpasses the growth of the recorded music market in Brazil, which is currently the 9th largest market in the world in terms of revenue. According to the IFPI Global Music Report 2025 , the Brazilian recorded music market grew by 21.7%, exceeding the R$ 3 billion mark in revenue for the first time and becoming the fastest-growing country among the ten largest music markets in the world.
“Royalties generated on Spotify by Brazilian artists are growing faster than the Brazilian music market. Our Loud & Clear report presents these earnings clearly and directly, while Spotify for Artists allows each creator to track their own performance in real time. This transparency gives musicians the confidence to transform this momentum into their next single, a bigger tour, or an ambitious new project,” says Carolina Alzuguir, Head of Music at Spotify Brazil.
Beyond the economic data, the report also provides insights into how Brazilian music is being discovered: it continues to reach audiences around the world, while maintaining strong consumption within the country. In 2024:
- Brazilian music has been featured in over 815 million user playlists worldwide — with the United States, Mexico, Germany, the United Kingdom, and Spain leading the list of countries with the biggest fans of Brazilian music.
- The number of artists who generated more than R$1 million in revenue has tripled since 2019;
- Spotify Brazil's daily Top 50
- Over 60% of the revenue generated in the country remained in the Brazilian market.
In 2024, Brazilian artists were discovered by new listeners nearly 11.8 billion times on Spotify —a 19% increase compared to the previous year, highlighting the growing global appeal of the country's music. Among women, the results are also impressive: international streams of Brazilian female artists grew by 51% that year.
“Before payment comes discovery. Last year, Brazilian music generated billions of first plays and appeared on hundreds of millions of Spotify playlists. Artists track this growth in real time through Spotify for Artists, welcome new listeners immediately, and transform first listens into loyal fans. This feedback loop transforms curiosity into community—and it is community that drives a career,” concludes Carolina.
The full version of the report is available at: [ For The Record ]
