A OmniChat, conversational AI platform for sales, and theDito CRMCRM for Retail announces a partnership to enhance the customer's shopping journey, from database segmentation and hyper-personalization of conversations to checkout, through conversational channels like WhatsApp. The union between the two companies promises to provide a customized setup for the client by enabling native integration between the two platforms.
The convergence of technologies will expand the operational power of OmniChat and Dito, ensuring that users elevate the level of conversational campaigns without relying on IT teams or external tools, creating complete journeys that go beyond triggering, ensuring interactions that continue with AI agents and human support.
With this partnership, Dito expands the potential of Dito Agenda through OmniChat, further enhancing the quality of conversations between sellers and consumers via WhatsApp, a channel that Dito has been using since 2018. This is an important advancement for the overall shopping journey, as WhatsApp, in addition to being present on 99% of smartphones in Brazil, has open and read rates up to 3 times higher than traditional channels, resulting in a smoother experience for the consumer. Internal studies by OmniChat show that "campaigns through WhatsApp can multiply the conversion rate by up to 10 times."
"It is basically the union of the best of Chat Commerce with the best of CRM, and this combination creates a personalized journey, resulting in higher conversion and greater ROAS, as well as a very positive experience for the end customer," says Maurício Trezub, CEO of OmniChat. The integration with Dito CRM reinforces our vision of transforming conversational channels into true sales machines.
The integrated solution is available for retail or service companies with an active base that aim to start or optimize marketing strategies in conversational channels to increase customer engagement and retention.
"The client today expects customized and continuous interactions across various channels, and this partnership brings exactly that capability to brands," says Pedro Ivo Martins, Client Director at Dito CRM. By combining Dito's Customer Data Platform (CDP) with OmniChat's chat commerce platform, we are offering the market a complete solution that improves customer communication and scales conversions with context, fluidity, and efficiency, providing a measurable increase in the ROAS of marketing campaigns.
Features and benefits of the integration
Marketing and sales teams can perform advanced segmentation with the support of AI, cross-reference data available in the CDP to personalize campaigns, and create multichannel communication journeys that do not end at the click, using Whizz Agent (an autonomous AI agent for lead qualification and sales) and Whizz Copilot (to enhance the productivity of sales teams).
The solution eliminates friction points in the customer journey, enabling a smooth transition between different channels and a seamless shopping experience. With the power of WhatsApp, brands can establish real-time conversations with consumers, significantly increasing engagement and conversion rates compared to traditional channels.
The platform also allows monitoring and measuring the performance of key financial and marketing indicators through comprehensive and flexible dashboards, facilitating continuous campaign optimization to maximize return on ad spend (ROAS).
From a business perspective, integration provides several benefits, in addition to increasing the conversion rate of your campaigns through segmentation and personalization, such as increased revenue through more consultative sales; greater reach and diversity of channels to connect with customers; automated service with AI and chatbots; empowerment and optimization of the sales team, bringing more agility to customer relationships; and re-engagement based on behavior, considering cart recovery, recent purchases, NPS, among others.
