Photoroom presents the results of its 2025 research on AI Photo Editing, revealing the essential role that high-quality images play in converting sales in e-commerce. On one hand, photos are central to the purchasing decision; on the other, maintaining consistency and visual quality throughout the catalog are the biggest challenges faced by online retailers. The study mapped current practices and identified the 6 main visual trends shaping the industry:
- 1) Update images every 3 to 6 months
Almost half of the professionals (49%) consider it essential to keep images updated frequently, renewing visual content every 3 to 6 months. Practice ensures that products remain relevant, aligned with trends, and more attractive to the digital consumer. In e-commerce, photography goes beyond the representation of the item: it influences the user experience and reinforces the brand identity.
- White and clean backgrounds boost sales
For 39% of respondents, the white background in studio style is the most effective for conversion. Minimalist aesthetics highlight the product, enhance details, and convey a professional and trustworthy image. In addition to standardizing the catalog, these funds strengthen the perception of quality — a differentiator in digital environments saturated with information.
- 3) 3 to 5 photos per product increase confidence
Most online sellers (58%) use between 3 and 5 images per product listing. Showing different angles and details provides a more complete view of the item and reinforces consumer confidence during the shopping journey. In Brazil, the practice has been gaining strength: multiple images increase transparency and reduce doubts in the purchasing decision.
- 4) Natural light enhances the products
47% of the brands interviewed cite natural light as the most effective lighting choice. Her ability to improve color fidelity, reduce shadows, and convey authenticity makes her the favorite among professionals in the field. This choice is especially relevant in categories such as fashion, gastronomy, and decoration, where visual appeal is decisive.
- 5) Visible model faces create emotional connection
64% of sellers ensure that the models' faces are visible in the images. Showing human faces helps build trust and emotional connection, allowing the customer to imagine themselves using the product. In aspirational categories, such as clothing and accessories, this emotional connection can be decisive for conversion.
- 6) Studio photos generate more engagement on social media
40% of respondents say that studio-made product images are the most engaging on social media. Clarity, focus, and professional aesthetics quickly attract attention and encourage sharing. This style, as previously noted in earlier Photoroom analyses, attracts more attention and helps strengthen the visual identity.
Research proves that the perfect image is one that combines quality, strategy, and trend, shaping the consumer experience and driving sales. Investing in image enhancement tools and modern photography techniques can yield significant returns, especially for entrepreneurs, designers, and marketing professionals.
Matt Rouif, CEO and co-founder of Photoroom, emphasizes that "in an increasingly competitive market, creating perfect images is not just an aesthetic issue but a strategy that directly impacts conversion rates. The consumer needs to feel an immediate connection with the product, and photography is the means to convey this feeling clearly and accurately."
