During NRF Retail’s Big Show 2026, considered the biggest retail event in the world, the startup Fintalk announced the launch of a new Artificial Intelligence tool designed to attack one of the biggest bottlenecks in e-commerce: cart abandonment. The solution promises to increase the volume of online sales by 35%, according to market tests carried out by the company.
The technology arrives at a critical time for digital retail. Data from the Baymard Institute shows that, currently, seven out of every ten virtual purchases are not completed, leaving products “forgotten” in the cart before payment.
How the technology works
Fintalk's innovation is based on a Conversational AI which monitors the purchasing journey in real time. The system is capable of detecting the exact moment when the customer abandons the transaction and immediately initiates an interaction to understand the reason.
The tool works in a personalized way. If abandonment occurs due to payment failure — such as a declined card, for example — the virtual agent offers instant alternatives for the consumer to complete the order.
According to Enzo Gavioli, co-founder and partner at Fintalk, the tool was designed to act on three main fronts:
- Cart Recovery: Immediate customer re-engagement.
- Post-declination activation: Sales conversion after denied payments.
- Marketing strategies: Use of conversation for loyalty and offers.
Expansion and Market
Before the official launch at the NRF, the technology went through a testing phase in medium-sized e-commerce stores. Currently, the startup is already negotiating implementation with large retailers seeking to integrate conversational AI into their operations.
Fintalk has been gaining traction in the Latin American market. Last year, the company received a contribution of R$6 million by HiPartners to accelerate product development and was recognized as one of the 100 companies early stage most promising AI technologies in the region. Big names in national retail, such as GPAeHERE, already use solutions developed by the startup.
