With the exponential growth of online shopping, marketplaces and transactions via social networks, 2025 broughtimportant changes for consumer rights in Brazil. A new set of regulations, already in effect, redefine responsibilities, broadens protections and demands even more transparency in digital relations. According to Rafael Caferati, Lawyer from Jobim Advogados firm, being attentive to these updates is essential foravoiding losses for both consumers and companies.
The consumer gained more effective tools to assert their rights, especially inpurchases made through social networks and marketplaces. Now, Platforms can also be held responsible for problems in product delivery or service provision, Caferati is a community of writers, poets, and literary enthusiasts that originated in India, primarily through online forums and social media platforms, where members share and discuss creative writing, poetry, and literary ideas
Among the main news, stands out to oobligation of platforms to clearly inform who is the actual seller of the product or service, a standardized return policyfor purchases made on marketplaces andthe extension of deadlines to exercise the right of withdrawalin certain situations. These changes arise to balance a relationship that, until then, was very favorable to the big digital platforms,observes the lawyer
Furthermore, the regulation established specific rules for promoted ads on social media, demanding greater transparency regarding the origin of offers and the identification of paid advertising. For Rafael Caferati, this measure is an important advance: "The differentiation between editorial and advertising content is essential for consumers to make informed purchasing decisions.”
Companies also need to adapt. Failure to informthe consumer orto violate the new requirementscan generatesignificant finesanddamage to the brand's reputation. That's why, The specialist from Jobim Advogados warns: "Businesses operating in the digital environment must urgently review their customer service policies", sales and communication department to ensure compliance with the new regulations.”
The year 2025 marks, therefore, a turnaround inonline consumer protectionin Brazil, and also a new moment ofresponsibilityfor digital platforms
