With the exponential growth of online shopping, marketplaces, and transactions via social networks, 2025 broughtimportant changes for consumer rights in BrazilA new set of regulations, already in effect, redefines responsibilities, expands protections, and demands even greater transparency in digital relationships. According to Rafael Caferati, lawyer at Jobim Advogados, staying attentive to these updates is essential toavoiding losses for both consumers and companies.
The consumer gained more effective tools to assert their rights, especially inpurchases made through social networks and marketplaces"Now, platforms can also be held responsible for issues in product delivery or service provision," explains Caferati.
Among the main highlights, the standout is theobligation of platforms to clearly inform who is the actual seller of the product or service, a standardized return policyfor purchases made on marketplaces andthe extension of deadlines to exercise the right of withdrawalin certain situations. "These changes arise to balance a relationship that, until now, was very favorable to the major digital platforms," observes the lawyer.
Furthermore, the regulation established specific rules for promoted ads on social media, requiring greater transparency regarding the origin of the offers and the identification of paid advertising. For Rafael Caferati, this measure is an important advance: "The differentiation between editorial and advertising content is essential for consumers to make informed purchasing decisions."
Companies also need to adapt.Failure to informthe consumer orto violate the new requirementscan generatesignificant finesanddamage to the brand's reputationTherefore, the specialist from Jobim Advogados warns: "Businesses operating in the digital environment must urgently review their customer service, sales, and communication policies to ensure compliance with the new regulations."
The year 2025 marks, therefore, a turning point inonline consumer protectionin Brazil, and also a new moment ofresponsibilityfor digital platforms.
