The customer service departments of companies, of all sizes, face daily challenges such as identifying contacts without a response or those that did not result in sales, and the inability to filter, through conversation lists, who are the clients or leads in negotiation, among others. Automation of customer service is not enough; it must also be applied to the organization of the relationship between the company and the consumer.
Technological development is an ally in facing this pain of organizations. So much so that Poli Digital, a startup specialized in centralization and automation of contact channels, is launching a tool on the market with the aim of providing organizations with greater fluidity and continuity in customer relationship management.
Named Poli Flow, the product allows scheduling date and time for sending messages via WhatsApp, scheduling reminders and activities, viewing chats through the Kanban method (visual resources for task management) and divided by sales funnels, monitoring the entire customer information history, and generating customized reports. The solution is already available for the companies served by the Poli Digital tool.
“Poli Flow is a solution for organizing customer relationships. By using it, managers can track which customers have not received a response, have different views of the conversation list, and organize conversations into files that can be for support and sales,” explained Poli Digital COO Timóteo Luis and the company’s CPO José Augusto, who presented details of the new solution in a live broadcast on June 19.
Executives emphasize the benefits of Poli Flow combined with Poli Chat, another product from Poli Digital. "Poli Chat is the environment where the customer will exchange messages, will have all the details of what was discussed with the customer, and can start new conversations. Meanwhile, Poli Flow is a complementary tool, where it is possible to see which customers have not received a response, and for how long; which profiles have been created, and view their statuses."
They also emphasize that Poli Flow, being integrated with Poli Chat, automatically integrates WhatsApp, Instagram, Facebook Messenger, and the companies' websites that use it, thus assisting in the entire communication management process.
“The service management process is designed around contract signatures, proposal management, product delivery, opportunity closure forecasts, sales targets and conversion reports. These insights can be used in Poli Flow as inputs for better management of customer contact, but they are not the main purpose. Poli Flow is to organize, in an automated way, the relationship itself with the customer”, differentiate the executives from Poli Digital.
With the launch of Poli Flow, Poli Digital positions itself as a customer service platform at all stages of your process, "from lead generation to closing the sale and customer relationship."
"We hope that the customer increases their satisfaction by using our product as a complement to the service, allowing for better organization and, consequently, an increase in sales," state the professionals.