Netshoes, largest e-commerce of sports and lifestyle products in the country, celebrates its 25 years of history with a campaign that reinforces its connection with the "N Generation" — a community created by the brand and passionate about sports, regardless of age. Launched this Monday, March 10, the communication brings the message that, "on Netshoes", everyone meets, what reflects the power of sports in uniting different generations
"We are celebrating not only our journey, but also our commitment to connect generations through the passion for sports, says Gabriele Claudino, head of marketing at Netshoes. "The N Generation symbolizes a growing movement of the community that seeks quality of life", practicality and a sports lifestyle
For Fabio Bronco, Branding and Creation Manager at Netshoes, the strategy to celebrate the company's 25th anniversary involves timeless signs, that rescue visual and even iconic elements from the past. "A parallel between the opening of a store and the customer-product interaction in the Netshoes app told from the perspective of a sports enthusiast". The concept is also reflected in the presence of the N in different versions, with the aim of marking a strong and present campaign in all communication
The materials will be presented to the public in Out Of Home media, company's social media and digital media, and will permeate the brand's campaigns throughout the entire year
On Instagram, Netshoes will explore the theme of 2000s nostalgia, the time when the brand and the generation that is now 25 years old were born. For that, the main spokesperson for the influence team will be the singer Kelly Key – that has more than 9 million followers and brings this connection with the nostalgia of the 2000s. The team is also strengthened by athlete Anabel Nascimento and illustrator Elaine Pereira
For consumers, the brand bets on promotions with up to 80% off and on gamification with, for example, a coupon generator that releases a new discount every hour through notifications in the app. Among the standout products, they are the "generational" sneakers, with classic models like Converse, that marked several generations and continue to be icons of style and performance
Success story
Over the years, Netshoes has established itself as a trusted platform and the main shopping destination in the sports universe. The brand offers products for various sports modalities and items for those who adopt sports as a lifestyle, the "sportstyle", with quality, comfort and style for your clients
Furthermore, has always been guided by the focus on delighting the customer with the vast assortment of products, the quality and the origin of the brands, fast and guaranteed delivery. Recently, the brand updated its positioning and included the redesign of the logo and the change of the slogan to "Go at your own pace". These changes mark a new step towards an expanded product portfolio. The strategy also includes the addition of new elements in the relationship with the consumer, with more content, influence and exclusive events for the sports universe.
