Netshoes, the largest sports and lifestyle e-commerce in the country, celebrates its 25 years of history with a campaign that reinforces its connection with the "Generation N" — a community created by the brand and passionate about sports, regardless of age. Launched this Monday, March 10th, the communication conveys the message that "at Netshoes, everyone finds themselves," which reflects the power of sport to unite different generations.
"We are celebrating not only our journey but also our commitment to connecting generations through a passion for sports," says Gabriele Claudino, Netshoes' marketing head. Generation N symbolizes a growing movement within the community that seeks quality of life, practicality, and an active lifestyle.
For Fabio Bronco, Branding and Creative Manager at Netshoes, the strategy to celebrate the company's 25 years involves timeless signs that revive visual elements and even iconic aspects from the past. A parallel between opening a store and the customer-product interaction in the Netshoes app told from the perspective of a sports enthusiast. The concept is also reflected in the presence of the N in different versions, aiming to mark a strong campaign that is present throughout the communication.
The materials will be presented to the public in Out Of Home media, the company's social networks and digital media, and will permeate the brand's campaigns throughout the year.
On Instagram, Netshoes will explore the theme of 2000s nostalgia, the era when the brand and the generation now 25 years old were born. For this, the main spokesperson of the influence team will be singer Kelly Key – who has over 9 million followers and brings this connection to the nostalgia of the 2000s. They also strengthen the team with athlete Anabel Nascimento and illustrator Elaine Pereira.
For consumers, the brand invests in promotions with up to 80% off and in gamification, such as a coupon generator that releases a new discount every hour through app notifications. Among the highlighted products are "generational" sneakers, with classic models like Converse, which have marked several generations and continue to be icons of style and performance.
Success story
Over the years, Netshoes has established itself as a trusted platform and the main shopping destination in the sports universe. A marca offers products for various sports modalities and items for those who adopt sports as a lifestyle, the "sportstyle," with quality, comfort, and style for its customers.
Furthermore, it has always been guided by a focus on delighting the customer with a wide range of products, the quality and origin of the brands, and fast, guaranteed delivery. Recently, the brand updated its positioning and included a redesign of the logo and a change of slogan to "Go at your own pace." These changes mark a new step towards an expanded product portfolio. The strategy also includes adding new elements to the relationship with the consumer, with more content, influence, and exclusive events for the sports universe.
