NaPista, BV bank's automotive marketplace — one of the largest private banks in Brazil — has just completed 8 months and is already comparable to the main market peers in the number of listings: approximately 220,000, including cars, motorcycles, and heavy vehicles. From January to June, platform ads increased by 56%, while lead conversion, the conversion of website visitors into customers, grew by 42%.
"In just a few months online, we were able to identify the needs of retailers and those looking for a vehicle. With our market intelligence and the technology used in NaPista, we saw the number of listings grow significantly in the first half of the year," emphasizes Jamil Ganan, Auto Finance superintendent at BV bank.
Equipped with an intelligent algorithm that understands and indicates to users the best options according to their needs and preferences, based on a search using natural language and not just based on filters, the platform registered a 72% increase in the number of accesses from January to June this year.
In addition to providing an innovative experience for those seeking a vehicle, NaPista also established a closer relationship with retailers by offering a package with unlimited ads for a fixed price.
Another additional benefit for partners is the transfer offer, which allows stock replenishment and faster sales outside the store's profile, optimizing the flow between companies that want to sell and buy vehicles. With these differentiators, NaPista recorded a 335% growth in vehicles auctioned on the transfer platform.
Renewal in the auto segment
A leader in financing light and used vehicles for 11 years, BV has strengthened its presence in the automotive segment with the launch of NaPista, a platform aligned with the bank's commitment to strengthening and modernizing the sector with intelligent and functional solutions for retailers and the end consumer.
In addition to the simple, intuitive interface and personalized search for the customer, NaPista has filters that make it easier for users to find what they are looking for because it uses pre-existing information to prioritize the results that best suit the needs of the person conducting the search. On the homepage, it is possible to select various options such as a car for the family, for ride-hailing drivers, for daily use, and others.
