The NaPista, automotive marketplace of Banco BV — one of the largest private banks in Brazil — has just completed 8 months and is already comparable to the main market peers in the number of listings: there are about 220 thousand, between cars, motorcycles and heavy vehicles. From January to June, the ads on the platform grew by 56%, while lead conversion, the conversion of website visitors into customers, 42%
"In a few months on air", we were able to identify the needs of retailers and those looking for a vehicle. With our market intelligence and the technology used in NaPista, we saw the number of ads grow considerably in the first half.”, highlights Jamil Ganan, superintendent of Auto Finance at BV bank.
Equipped with an intelligent algorithm that understands and indicates to users the best options according to their needs and preferences, based on a search with natural language and not just based on filters, the platform recorded a 72% increase in the number of accesses from January to June of this year
In addition to providing an innovative experience for those looking for a vehicle, NaPista also established a closer relationship with retailers by offering a package with unlimited ads for a fixed price.
Another additional option available to partners is the transfer offer, that allows for stock replenishment and faster sales outside the store profile, optimizing the flow between companies that want to sell and buy vehicles. With these differentiators, NaPista recorded a growth of 335% in vehicles auctioned on the resale platform
Renewal in the auto segment
Leader in financing light and used vehicles for 11 years, BV strengthened its presence in the automotive segment with the launch of NaPista, platform aligned with the bank's commitment to strengthen and modernize the sector with smart and functional solutions for retailers and the end consumer
In addition to the simple interface, intuitive and personalized search for the customer, NaPista has filters that facilitate user searches because it uses pre-existing information to prioritize results that best meet the needs of those conducting the search. On the homepage, it is possible to select various options such as family car, for app drivers, for everyday life and others.
