Zuk, a reference in real estate auctions in Brazil, released a semiannual survey on the profile of Brazilians who are enthusiasts of this segment. The survey reveals that the majority of clients, 67.8%, belong to generations Y (Millennials) and X, with ages ranging from 30 to 50 years; 35% are people aged 41 to 50, and 32.8% are in the 30 to 40 age group. The youngest, from Generation Z, represent 9.4% of the audience.
Men still make up the majority in the market: 78% versus 22% women. Other interesting information includes the interviewees' professions, who mostly declare to be entrepreneurs, lawyers, merchants, and engineers. The origin of buyers is mainly concentrated in São Paulo, Rio de Janeiro, Minas Gerais, Goiás, Paraná, Santa Catarina, and Bahia, but there are buyers in all states.
The survey also reveals that 92.6% of customers are Individuals, while only 7.4% are Legal Entities. Additionally, 54% of those interested in purchasing properties are married or in a stable union. These figures corroborate data released in 2023 by Brain Strategic Intelligence, which showed that 37% of the population plans to buy a property in the next two years.
Strong presence on social media
A 40-year industry reference, Zuk Portal is already established in the area of judicial and extrajudicial auctions, with real estate as its flagship. The company has national recognition and affordable prices, helping thousands of people fulfill their dream of owning a home or starting their dream business, offering around a thousand property opportunities every month.
In addition to its online portal, which offers a wide variety of properties in different regions of Brazil, the company also stands out on social media. With active profiles on Instagram, TikTok, and other networks to expand and maintain a closer contact with this audience.
