Giuliana Flores presents an unprecedented research that profiles her audience, held from April to June 2024. The data reveals that most e-commerce shoppers belong to generations Y (Millennials) and X, totaling 42%. In relation to gender, The survey shows a tie: both men and women bought flowers to give on special dates during the survey period
The average ticket is around R$190., And the most sought-after items are pink, Orchids, wildflowers, sunflowers and the famous enchanted rose (exclusive to the brand). The company offers a catalog with more than 10,000 gift options, including chocolates, wines, stuffed animals and even books
