Giuliana Flores presents an original survey that outlines the profile of its audience, conducted from April to June 2024. The data shows that most e-commerce buyers belong to generations Y (Millennials) and X, totaling 42%. Regarding gender, the research shows a tie: both men and women sought flowers to give as gifts on special dates during the surveyed period.
The average ticket price is around R$ 190, and the most sought-after items are roses, orchids, wildflowers, sunflowers, and the famous enchanted rose (exclusive to the brand). The company offers a catalog with over 10,000 gift options, including chocolates, wines, plush toys, and even books.
“Our data confirms Brazilians’ preference for flowers and shows that giving flowers as gifts is a common habit among different generations. Always committed to our customers, we are investing in options that suit everyone. Our expectation is to close 2024 with 1 million deliveries”, shares Clóvis Souza, CEO of Giuliana Flores.
