The month of October approaches, and the shopping becomes more colorful and filled with reasons to celebrate Children's Day (October 12th). According to the National Confederation of Shop Managers (CNDL), it is estimated that the date generated R$ 19 billion in retail in 2023, making it one of the main commemorative dates of the second semester with high expectations for 2024.
Marisa knows the importance of the date, and therefore, presents its Children's Day campaign, announcing the collection created for the little ones. The content is part of a new creative guideline for the brand called "Fitting Room Chat," which highlights the location and conversations that take place there at the moment of purchase decision.
The content also features the new advertising slogan "At Marisa, you solve everything with a hundred-cent," which shows that it is possible to access fashion with quality pieces at an affordable price.
We know that Children's Day is a highly anticipated date for families and that parents want to give their children something special, but often the budget does not allow for extravagant expenses. Thinking of that, we created the campaign 'At Marisa, you solve everything with a ten,' to show that here it's possible to find a gift that truly reflects your child's personality at an excellent cost-benefit ratio," says Karla Longo, Marisa's Marketing Director.
The new collection will be available in Marisa stores and online starting September 19th, featuring clothing and footwear from the brand's own line and licensed partners, offering a variety of options to gift children and please all tastes, whether with outfits, shoes, or accessories customized with their favorite characters.And, in addition to the excellent cost-benefit ratio, for every one hundred reais spent on purchases at Marisa, consumers will enter a draw to win a Nintendo Switch video game console.
