Executive Marcos Gouvêa de Souza was announced as the new vice-president of International Federation of Retail Associations (FIRA – Federation of International Retail Associations). The appointment marks an important moment for Brazilian commerce, placing national leadership in a prominent position in the global governance of the sector.
Gouvêa, who is the founder and general director of Gouvêa Ecosystem, brings to the Federation decades of experience in strategic consultancy and retail development. Its trajectory is marked by the connection between the Brazilian market and the main global trends, being a constant and influential presence at events such as NRF Retail’s Big Show.
The role in the Federation
As vice-presidency, Marcos Gouvêa's mission will be to collaborate in coordination between the various retail associations around the world. The entity's objective is to encourage the exchange of best practices, discuss the challenges of digital transformation and consumer behavior, in addition to strengthening associations in global trade.
The presence of a Brazilian in the leadership of the Federation is seen by the market as a strategic opportunity to:
- Give visibility to the innovations of Brazilian retail on the international scene.
- Accelerate knowledge exchange between emerging and mature markets.
- Influence agendas that impact the consumption and distribution chain.
Leadership Path
Marcos Gouvêa de Souza is recognized as one of the main voices in retail in Brazil. In addition to leading Gouvêa Ecosystem, he acts as an advisor to several companies and is the author of publications on management and market trends. His rise to vice-presidency of the International Federation consolidates his role as “ambassador” of national retail, reinforcing Brazil's executive competence in international forums.
